Join us on 4 November at 12.30pm (GMT) for the latest in our practical marketing webinars to see which tools you should be using for your social media reporting.

Social media is evolving fast, from an engagement channel to a more mature marketing channel that drives acquisition and retention. There is a vast array of tools available, so it’s important to know how these tools can help you and then set clear goals so you can evaluate available tools against this.

During this informative webinar, you’ll learn about the range of social media reporting tools available. You’ll understand which paid and free tools are at your disposal with examples of how you can use them to improve your social media reporting efforts. We’ll look at:

  • Analytics measurement tools – making sure you have the basics in place and are tracking social campaign performance
  • Planning tools – using research tools to help identify and validate social opportunities
  • Content tools – as content underpins social, what tools can you use to schedule and publish content and give you better visibility of your publishing queue?
  • Management tools – how can you save time and effort by using tools to help you manage community interaction across social media platforms?

Ecommerce expert, James Gurd will take you through these social media reporting tools and guide you on selecting those that are best suited to your needs.

James is an experienced digital marketing professional, leading and implementing eCommerce strategies projects spanning 14 years. He also contributes regularly to a range of online publications, including Econsultancy and Smart Insights.

To register your place for our webinar on Friday 4 November at 12.30pm (GMT), simply complete our short sign up form. All registered guests will also receive the recording after the event via email.

To find out more about The Oxford College of Marketing or this webinar series, you can get in touch with our team by calling +44 (0)1865 515255 or emailing