Using The Ansoff Matrix to Develop Marketing Strategy
The Ansoff Matrix was developed by Igor Ansoff and initially published in the Harvard Business Review. It is a core business strategy tool, taught in business schools to MBA students and utilised throughout businesses globally. Ansoff suggested that there were effectively only two approaches to developing a growth strategy; through varying what is sold (product growth) and who it is … Continue reading Using The Ansoff Matrix to Develop Marketing Strategy
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