The Oxford College of Marketing are pleased to announce we are running another free practical webinar for July. This month we turn our focus to programmatic advertising and shift from performance-based campaigns to brand advertising campaigns. The webinar will be held on Thursday 21st July 2016 at 12.30pm (BST) and is free for anyone to attend.

Programmatic advertising enables organisations to purchase digital media through automated means, compared to the traditional process that involves human ad buyers and sales people. It can benefit organisations through offering increased efficiency of ad buying as well as reducing costs. Over the last few years, programmatic advertising has seen phenomenal growth; with the recent IAB Ad Spend report revealing that 60% of all UK display advertising is now bought programmatically.

Programmatic advertising continues to develop with standard banners and direct response campaigns giving way to more creative, brand-led campaigns, including video formats. During this insightful webinar, Managing Director at JustPremium UK, Paul Smith, will look at programmatic branding and how businesses can use programmatic advertising effectively for brand-based campaigns.

Paul Smith has worked in the digital display advertising industry for over 15 years’ in a variety of management roles. He set up JustPremium in the UK in 2013 as the world’s first RTB ad exchange for high-impact ad sizes through a global network for premium publishers.

If you have any questions or would like to find out more about the Oxford College of Marketing and this webinar series, please get in touch with our friendly team: or call us on 01865 515255.