Online Marketing Executive
Salary up to £27,000
Location: Witney, Oxfordshire
Job Ref: MHSWI/4844
Our client, a well-established brand are seeking a digital marketing professional with proven Affiliate Marketing, PPC & SEO experience to join their Oxfordshire based eCommerce team.
In this exciting role you will be managing and executing the Affiliate, PPC and SEO strategy globally. You will be responsible for devising tactical campaigns and promotional testing which enhance sales. You will be supported by an external Affiliates and SEO agencies.
You will take responsibility for driving and executing the remarketing strategy, devising tactical campaigns and testing to enhance programmes which drive customer acquisition and increase customer brand awareness globally. This will include copy writing, design briefing and building HTML pages.
Working with the external affiliate agency, attending regular face to face meetings and conference calls, ensuring the smooth operation of the networks. This also includes recruitment campaigns for new affiliates and relationship building with new networks in various territories.
You will also manage the PPC accounts globally, working the eCommerce Manager to assist in the execution of the PPC strategy. Ensuring that accounts are performing to target and within budget, optimising spend to maximise performance.
Also working with the eCommerce Manager to optimise search engine marketing, you will be supported by an external SEO agency, managing them to ensure maximum ROI and smooth operation of SEO activity. In house activities will include redirects, optimising on site content and optimising technical setup.
Responsible for weekly and monthly reporting across all channels, running reports and loading into tracking documents. Therefore the ability to analyse search trends and opportunities, using Google Analytics and Adwords to make recommendations to improve campaigns, results and ultimately sales is a must.
To be considered for this role you must have proven Affiliate Marketing experience, complemented by proven PPC and SEO advertising. This experience will range from keyword mining through to creative delivery, landing pages, match types and bid management. Ideally you will also have proven agency management experience and your experience will be gained within an eCommerce/Retail/B2C or FMCG environment.
Any queries, please contact Michelle Harris on 01793 230296.