Alice More O’Ferrall, the founder of MOF Marketing, found the confidence she needed to start up on her own in the big marketing world. Just months on her business is flourishing, and Alice says it was thanks to studying her CIM Post-Graduate Diploma In Marketing with Oxford College of Marketing that she was able to achieve what she has. Alice tells her story in her own words:
“In December 2000 I graduated from the Oxford College of Marketing with my Post-Graduate Diploma in Marketing from the CIM. At the time, I was working for a small marketing agency in Oxford, having achieved the Certificate and Advanced Certificate in the late 1990s.
Since that time I have had a varied and fascinating career working in a number of different industries. These include Brand Manager for the Fabulous Bakin’ Boys, Marketing Controller of FOX FM (now Heart) and Group Marketing Manager for Modern Water plc, a global water technology company with emphasis on environment and sustainability.
The year I spent as a part-time student with Oxford College of Marketing has proved invaluable to my career. The tutors and fellow students were a great support, and the Principal, Rosie Phipps, has always been such an inspiration to me.
After 15 years of working for other people, I decided to set up my own marketing consultancy in the summer of 2013. A client just sort of fell into my lap when I attended a workshop and the person running the course said she needed some help with her marketing. After that, a friend of hers requested a meeting and directly after that meeting I met another person just starting out in business and in need of marketing strategy and support.
Everything snowballed from there, as I needed business cards, which then required a website. I commissioned a photoshoot with a good friend of mine, as you should always try to own your images where possible, then set about writing the copy and building my website.
None of this would have been possible without the grounding and education I received from the Oxford College of Marketing. They are head and shoulders above other providers, with a real passion and dedication to their students. If I had to do it all again, I wouldn’t change a thing.”
MOF Marketing – Marketing strategy and support to make your business shine.