Oxford College of Marketing Blog

New Digital Essentials Elective for CIM Foundation Certificate in Marketing


The Oxford College of Marketing are pleased to announce they now offer the new Digital Essentials module, which is a new elective unit for the CIM Foundation Certificate in Marketing. The module, which was launched by the CIM in March this year, provides students with a choice of elective module for the level three qualification; however, it can be studied [...]

Top 5 tools you need for successful usability testing and CRO


Oxford College of Marketing tutor, Alex Hutson, looks at the top 5 tools organisations need for successful usability testing and conversion rate optimisation (CRO).  Ideally, all organisations, whatever their purpose, should be focused on satisfying their customers' needs and expectations throughout the customer or user journey. If you don't work in a B2B or B2C context, then consider your 'customers' as [...]

Five Digital Tools Used by Experts Webinar Recording


Missed our Top 5 Digital Tools from the Experts webinar last week? Don’t worry; our guest presenter and digital expert, Adam O’Reily, has provided us with an overview of his top digital tools – and a link so you can watch the recording too. As a Digital Marketer who has been working in the digital space for about 10 year, [...]

OXCOM at 20: Key Marketing Changes in the Last 20 Years


As The Oxford College of Marketing celebrates turning 20, Managing Director Jane Young reflects on some of the key marketing changes in the last 20 years. Marketing has changed dramatically over the last 20 years. Arguably a lot of the theory has stayed the same like the marketing planning process and putting the customer at the centre of the organisation; but [...]

5 Key Tools for A Digital Marketing Audit


Let’s face it, the ongoing task of conducting a digital marketing audit can sometimes feel like solving a jigsaw puzzle without looking at the box. From free to professional versions, there are now many products on the market that boast countless features to track the progress of your digital efforts against competitors. If you are feeling spoiled for choice, a [...]

Free webinar: Top 5 Digital Tools from the Experts


The Oxford College of Marketing are delighted to announce that we are continuing our practical webinar series into April with a look at the top digital tools from the experts. The webinar commences on 13 April 2016 at 7.30pm (BST) and is open for anyone to attend for free. There are some digital tools that no Digital Marketer should do [...]

Join us at The CIM Northern Conference 2016


Oxford College of Marketing are delighted to announce that we will be once again be supporting and exhibiting the CIM Northern Conference 2016 in Manchester this April. The conference, held on 21 April, offers delegates unique learning and networking opportunities across a varied conference agenda of keynote speakers with a choice of nine interactive workshops. In addition, there is an [...]

Oxford College of Marketing Receive 13 CIM Commendations


Oxford College of Marketing have been rewarded for their best ever results with 13 highly prestigious CIM Commendations for the December 2015 examination board. After achieving an 91% overall pass rate, including 100% pass rates in 7 modules for the December examination board, The Oxford College of Marketing have followed this success with receiving a further 13 commendations from the [...]

Job Opportunity: Communications Trainee Internship at Shaylor Group


Shaylor Group is looking for a Communications Trainee to support the Communications Executive to increase Shaylor Group brand visibility and drive industry enquires and interest, based in Aldridge, Walsall. Key responsibilities: Support with internal and external communications Marketing activities Create content for and uploading to company website Research and write press releases Issue press releases using bespoke software (Cision) Organise [...]

Digital Disruption: What Is It and How Does It Impact Businesses?


Don’t be fooled by the term ‘disruption’. Many people misinterpret this as meaning the process of digital disruption is a negative one; that it is an attack on their business. In reality, it is only a negative force for those who chose to ignore it or try to fight it. Those who embrace it often find that it can benefit [...]

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