Oxford College of Marketing Blog

What is a PESTEL analysis?

2016-12-10T17:15:53+00:00

A PESTEL analysis is an acronym for a tool used to identify the macro (external) forces facing an organisation. The letters stand for Political, Economic, Social, Technological, Environmental and Legal. Depending on the organisation, it can be reduced to PEST or some areas can be added i.e. International. In marketing, before any kind of strategy or tactical plan can be [...]

Celebrating a 90% pass rate for CAM and CIM Qualifications!

2016-07-06T08:22:59+00:00

The Oxford College of Marketing are once again celebrating superb exam success with an overall 90% pass rate for all CAM and CIM qualifications for the April 2016 assessment board. This compares to the overall national average of 83% for CIM qualifications. The results confirm that not only has the college has achieved a pass rate of 90% or greater [...]

How We Are Dedicated to Solving the UK’s Digital Skills Crisis

2016-06-14T14:54:21+00:00

The House of Commons Science and Technology Committee report has issued a stark warning that the UK is facing a digital skills ‘crisis’ and that more needs to be done to address the knowledge gap. Their research found that over 12 million UK adults did not possess basic digital skills – with 5.4 million never having accessed the internet at [...]

Webinar: Improve and understand your email deliverability

2016-07-06T08:24:50+00:00

We’re pleased to announce our latest Marketing in Practice webinar! In June, we’re focusing on understanding email deliverability and how it can be improved. The webinar will take place on Thursday 23rd June 2016 at 12.30pm (BST) and is free for anyone to attend - just sign up here. You may have the best email creative, a great subject line and [...]

TOWS Analysis: A Step by Step Guide

2017-03-25T12:58:19+00:00

A TOWS analysis is a variant of a SWOT analysis and is an acronym for Threats, Opportunities, Weaknesses and Strengths.  Similar to a SWOT, a TOWS analysis will involve the identification of an organisation's strengths, weaknesses, opportunities and threats; however, often a key criticism of a SWOT analysis is that it doesn’t show the relationships between the different factors and [...]

How to Undertake the Perfect SWOT Analysis

2017-03-25T13:43:44+00:00

In the world of marketing, a SWOT analysis doesn’t mean Special Weapons and Tactics teams based in the United States (although that would be rather exciting). It’s an acronym for Strengths, Weaknesses, Opportunities and Threats, it is a tool commonly used by businesses when future planning. Figure 1 shows how a SWOT is laid out. A SWOT analysis is used [...]

Free Webinar: Using Content in Your Social Media Strategy

2016-12-10T17:15:54+00:00

The Oxford College of Marketing are delighted to continue their practical webinars into May. This month we are focusing on the role of content as part of a social media strategy and plan. The webinar will be held on Friday 20th May 2016 at 12.30pm (BST) and is free for anyone to attend. Content is anything that can be expressed [...]

New Digital Essentials Elective for CIM Foundation Certificate in Marketing

2016-05-03T14:37:02+00:00

The Oxford College of Marketing are pleased to announce they now offer the new Digital Essentials module, which is a new elective unit for the CIM Foundation Certificate in Marketing. The module, which was launched by the CIM in March this year, provides students with a choice of elective module for the level three qualification; however, it can be studied [...]

Top 5 tools you need for successful usability testing and CRO

2016-12-10T17:15:54+00:00

Oxford College of Marketing tutor, Alex Hutson, looks at the top 5 tools organisations need for successful usability testing and conversion rate optimisation (CRO).  Ideally, all organisations, whatever their purpose, should be focused on satisfying their customers' needs and expectations throughout the customer or user journey. If you don't work in a B2B or B2C context, then consider your 'customers' as [...]

Five Digital Tools Used by Experts Webinar Recording

2016-12-10T17:15:54+00:00

Missed our Top 5 Digital Tools from the Experts webinar last week? Don’t worry; our guest presenter and digital expert, Adam O’Reily, has provided us with an overview of his top digital tools – and a link so you can watch the recording too. As a Digital Marketer who has been working in the digital space for about 10 year, [...]

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