Oxford College of Marketing Blog

Oxford College of Marketing launches Diploma in Digital Marketing

2017-04-06T13:18:56+00:00

Oxford College of Marketing are pleased to announce the launch of their brand new Diploma in Digital Marketing qualification. The new level four qualification will enhance the careers of students through providing them with the experience and knowledge they need to succeed in digital marketing. At a time where 9 out of 10 businesses suggest they are being held back [...]

How you can invest in your marketing team in 2017

2017-04-04T15:39:33+00:00

No matter what type of business you’re in, one of the most beneficial areas that you can focus your time, money and effort on is marketing. With the advent of the digital age, everything is quick, easy and at your fingertips, and because of this, it has never been more important to invest in your marketing team to give you [...]

The Only Harvard Referencing Guide You Need

2017-04-04T15:43:53+00:00

Whether you are undertaking a professional qualification or even a Masters degree, many students don’t fully understand why they need to include references in their dissertations and assessments. It’s not just to make your life difficult, or to make sure that you’re spending hours in the library, there are many important reasons for referencing other people’s research in your work [...]

7 Killer Revision Tips for CIM Exams

2016-12-10T17:15:51+00:00

Exams can be a daunting prospect for many students. Revision can be hard and you may be struggling to know how to prepare effectively. This is why we’ve put together our top revision tips to help you achieve success in your Chartered Institue of Marketing exams. Organise yourself It’s important to start your revision early to avoid cramming later. CIM [...]

New CIM Marketing Leadership Programme Launched!

2016-12-10T17:15:51+00:00

We’re delighted to announce that the new CIM Marketing Leadership Programme is open for applications with The Oxford College of Marketing from 14th November 2016. The CIM Marketing Leadership Programme is aimed at providing the skills and knowledge that senior marketing professionals need to adopt a future leadership role. It will assist experienced marketers to identify key influences that are expected [...]

Celebrating 11 CIM Commendations for June 16 Examinations!

2017-03-25T12:55:25+00:00

We’re delighted to announce that The Oxford College of Marketing has been awarded 11 prestigious CIM commendations for the June 2016 examination board. The CIM commendations follow another successful assessment board, with our hard working students achieving a 90% pass rate. This included 100% in XX modules from both CIM and CAM qualifications. CIM commendations are only awarded to accredited [...]

How to Create Profitable Buyer Personas in No Time

2017-03-25T12:56:29+00:00

If you haven’t heard of buyer personas before now, here is an excellent definition from web-marketing legends, Hubspot: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behaviour patterns, motivations, and goals. The more detailed you are, the [...]

Free Webinar: Your Social Media Reporting Toolkit.

2016-10-31T11:26:15+00:00

Join us on 4 November at 12.30pm (GMT) for the latest in our practical marketing webinars to see which tools you should be using for your social media reporting. Social media is evolving fast, from an engagement channel to a more mature marketing channel that drives acquisition and retention. There is a vast array of tools available, so it’s important [...]

Using the Balanced Scorecard to Measure the 4P’s

2016-12-10T17:15:52+00:00

Kaplan and Norton describe the Balanced Scorecard as a strategic management system emphasising that financial and non-financial measures must be part of the information system at all levels. This requires the balanced scorecard to be cascaded down from the highest levels of the organisation to the tactical and operational levels across all activities - including the marketing mix. This is [...]

Celebrating a 90% Pass Rate for CAM and CIM Examinations!

2016-09-23T10:44:21+00:00

The Oxford College of Marketing is celebrating yet another fantastic set of results for CAM and CIM examinations! Our hardworking students achieved a 90% pass rate across CAM and CIM examinations for the recent July examination board – compared to the global average of 78% for CIM and CAM qualifications. These results mark third consecutive examination board where the Oxford [...]

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