Oxford College of Marketing Blog

New CIM Marketing Leadership Programme Launched!

2016-12-10T17:15:51+00:00

We’re delighted to announce that the new CIM Marketing Leadership Programme is open for applications with The Oxford College of Marketing from 14th November 2016. The CIM Marketing Leadership Programme is aimed at providing the skills and knowledge that senior marketing professionals need to adopt a future leadership role. It will assist experienced marketers to identify key influences that are expected [...]

Celebrating 11 CIM Commendations for June 16 Examinations!

2017-03-25T12:55:25+00:00

We’re delighted to announce that The Oxford College of Marketing has been awarded 11 prestigious CIM commendations for the June 2016 examination board. The CIM commendations follow another successful assessment board, with our hard working students achieving a 90% pass rate. This included 100% in XX modules from both CIM and CAM qualifications. CIM commendations are only awarded to accredited [...]

How to Create Profitable Buyer Personas in No Time

2017-03-25T12:56:29+00:00

If you haven’t heard of buyer personas before now, here is an excellent definition from web-marketing legends, Hubspot: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behaviour patterns, motivations, and goals. The more detailed you are, the [...]

Free Webinar: Your Social Media Reporting Toolkit.

2016-10-31T11:26:15+00:00

Join us on 4 November at 12.30pm (GMT) for the latest in our practical marketing webinars to see which tools you should be using for your social media reporting. Social media is evolving fast, from an engagement channel to a more mature marketing channel that drives acquisition and retention. There is a vast array of tools available, so it’s important [...]

Using the Balanced Scorecard to Measure the 4P’s

2016-12-10T17:15:52+00:00

Kaplan and Norton describe the Balanced Scorecard as a strategic management system emphasising that financial and non-financial measures must be part of the information system at all levels. This requires the balanced scorecard to be cascaded down from the highest levels of the organisation to the tactical and operational levels across all activities - including the marketing mix. This is [...]

Celebrating a 90% Pass Rate for CAM and CIM Examinations!

2016-09-23T10:44:21+00:00

The Oxford College of Marketing is celebrating yet another fantastic set of results for CAM and CIM examinations! Our hardworking students achieved a 90% pass rate across CAM and CIM examinations for the recent July examination board – compared to the global average of 78% for CIM and CAM qualifications. These results mark third consecutive examination board where the Oxford [...]

Free Webinar: How to Take your Marketing Copy from Good to Great

2017-02-12T18:11:10+00:00

Join us this September for our latest practical webinar series and learn how you can master the written language to improve your marketing copy. This marketing in practice webinar will take place on 27th September at 12.30pm (BST) and will provide you with top tips for taking your marketing copy to the next level. With content continuing to be a [...]

5 Tips to Help You Write Better Reflective Statements for CPD

2016-12-10T17:15:52+00:00

CIM Professional Marketing Standards Framework (copyright CIM, 2014) In the fast-moving industry of marketing, there is nowhere to hide. It’s a marathon and a sprint at the same time and skills need to be updated continuously to both keep up the pace and manage your own career path. A key part of this is reflecting on your development [...]

Oxford College of Marketing Celebrates 12 CIM Commendations!

2016-12-10T17:15:52+00:00

We’re pleased to announce that once again, The Oxford College of Marketing have been rewarded for their excellent examination results with 12 highly distinguished commendations from the CIM for the April 2016 assessment board. The commendations follow a highly successful examination board, with an overall pass rate of 90%, including 100% pass rates across three modules for both CIM and [...]

Out of Office: The Changing Role of Email Marketing

2017-02-12T18:44:05+00:00

Oxford College of Marketing Tutor and owner of Heads Up Marketing, Sue Ollerhead, looks at why email marketing is still an important tool for businesses today and provides some tips on improving performance.   The statistics speak for themselves; with 2500 billion email users around the world, email marketing now plays a key role in every stage of the buying cycle. [...]

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