Thank you for your note below. I have been meaning to email you since receiving confirmation of my grade but things have been a bit hectic this week!
It is a relief to have passed and I wasn’t expecting an “A” at all so it has come as a nice surprise and a great way to complete the qualification. I’d like to take this opportunity to thank you and the team at OCOM for making the transition from my previous study centre so easy. I think the whole service OCOM provides is excellent from start to finish.
Particularly, the resources you provide through our E-Learning System are absolutely fantastic – I felt as if I could really focus on the assignment question as I had access to all the study materials and links to extra references to hand. Also, the initial webinar on how to address the assignment is invaluable so any worries about distance learning were soon quashed. The customer service provided by OCOM is outstanding, whenever I had any queries it was easy to contact the relevant person at the college or they always pointed me in the right direction of who to speak to in a timely manner. I was left with the impression that the college really does care about its students and does its utmost to help them throughout the entire study process. (I would be happy to provide a testimonial if required- however please do let me know which of my comments you intend on using prior to publishing them)
With regards to further study, I would have absolutely no hesitation in using OCOM again. At the moment I think I am going to take at least a 6 month break from any more studying, although the digital diploma is very tempting since I am half way there already! Realistically, I think the study break will be a good thing as it will provide the opportunity for me to assess where my career is heading and if the digital diploma or postgrad course is the most appropriate way forward.
I have mentioned that I have passed to my boss but I think an independent email from the college would be absolutely great to reinforce the hard work and achievement (particularly as it would coincide with my appraisal which is due next week!).

Check our reputation at HOTCOURSES

Download the latest Webinar schedule -  Webinar schedule Oct – Dec 2011

Email Marketing

2hours 25 minutes video http://www.oxlearn.com/topic_Email-Marketing_18_32#topo

Compared to just about every other form of digital marketing, Email is still the most cost effective. It can form the bedrock of your communications strategy and ‘join the dots’ between your other online activities. It is quick, easy to implement, inexpensive and reliable. The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it’s harder than ever to reach them and grab their attention. This Email Marketing training course is designed to help you improve. You will learn how the elements of Email Marketing work together. You’ll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered, open, read and acted upon.
LEVEL: Intermediate to Advanced
RUNNING TIME: 2Hours 25Min
• Intro to Email marketing
• Pros and Cons
• Planning
• Choosing an Email Service Provider
• The secreat of success
• Design your process
• Building the list
• Relevance
• Personalisation
• Improving open rates
• The From field
• Timing
• The creative
• The offer
• Copywriting
• Mobile devices
• The landing page
• Improving deliverability

Oxford College of Marketing uses Oxford LearningLab Videos on all their courses.

• Email Marketing
• SEO
• Paid search
• Website Usability, part 1
• Website Usability, part 2
• Social Media for Business – Part 1
• Social Media for Business – Part 2

Special access for Oxford College of Marketing students

As you already know Oxford College of Marketing gives all their students access to their Digital Course Materials as we believe that no marketing strategy is now complete without a digital component. So now anyone studying a Chartered Institute of Marketing and CAM course with the Oxford College of Marketing will now also be given access to the 2 NEW digital modules of the CAM Syllabus – Principles of Mobile Marketing and Web Analytics and Social Media Monitoring( both available in November).
All our students have found that having access to these other courses has been very helpful as they have been able to keep fully up to date while doing other CIM or CAM courses with us.
This means that you can write on your CV – I am currently taking the Chartered Institute of Marketing ( put in the name of your examined course) but I am also reading the Principles of Mobile Marketing, Marketing Web Analytics and Social Media Monitoring, Implementing Digital Campaigns, Integrating Digital Media and Branding, Digital Marketing Planning and Integrating Media and Branding.

Potential marketers interested in pursuing or advancing a career in marketing by studying for CIM qualifications, should consider the Graduate Foundation Programme
In September 2009 the Chartered Institute of Marketing (CIM) introduced a NEW syllabus for the Professional Diploma and Professional Postgraduate Diploma. Along with the new syllabus came changes to the academic requirements for entry. This meant that graduates without a degree in marketing could be put on the lower level courses, depending on the college they join.

For those interested in pursuing or advancing a career in marketing by studying for CIM qualifications, should consider the Graduate Foundation Programme from Oxford College of Marketing (OXCOM).

Read more…

CIM exam preparation videos

CIM exam preparation videos have just been posted.Please go to the web address and click on the FREE . If you want to watch the complete set covering a level then there is a small charge.

If you are considering taking a Chartered Institute of Marketing ( CIM) exam or indeed if you are even considering going on a course – these new videos produced by Oxford LearningLab ( www.oxlearn) and delivered by Oxford College if Marketing will help you to understand the requirements’ of the CIM exams before you start the course and will help you to clarify your understanding so that you are sure that you meet the requirement of the examiners. The videos cover the Introductory Certificate, Professional Diploma in Marketing and the Professional Post Graduate Diploma in Marketing.

Aimed at professional marketers, marketing students who wish to increase their understanding of how to pass the CIM exams the EXAM REVISION series provides high quality, flexible learning, round the clock, for the fraction of the cost of an instructor-led course .

Read more…

CIM and CAM exam results

Exam results time always provides an opportunity for jubilation and also alas, for disappointment. Congratulations to all those who passed, and commiserations to the few who failed. I am really sorry we have let you down.

If we have not contacted you in the next few days please contact me rosie@oxfordcollegeofmarketing.ac.uk.

Compare our results with the CIM averages

It is always useful to compare ones results to the CIM averages – in fact we leap on these as soon as they come in – and many discussion then follow on how we can improve and how we can help make things easier for students next time round.

These gave Oxford College of Marketing an 87% pass rate – 20% above the CIM average of 67.67% . Additionally, 50% of our grades were AB – so thank you to all of you who have worked so hard to achieve this.

Read more…

As you already know Oxford College of Marketing gives all their students access to their Digital Course Materials as we believe that no marketing strategy is now complete without a digital component. So now anyone studying a Chartered Institute of Marketing and CAM course with the Oxford College of Marketing will now also be given access to the 2 NEW digital modules of the CAM Syllabus – Principles of Mobile Marketing and Web Analytics and Social Media Monitoring( both available in November).

All our students have found that having access to these other courses has been very helpful as they have been able to keep fully up to date while doing other CIM or CAM courses with us.

This means that you can write on your CV – I am currently taking the Chartered Institute of Marketing ( put in the name of your examined course) but I am also reading the Principles of Mobile Marketing, Marketing Web Analytics and Social Media Monitoring, Implementing Digital Campaigns, Integrating Digital Media and Branding, Digital Marketing Planning and Integrating Media and Branding.

Read more…

A couple of people have asked how much students who are not studying with Oxford College of Marketing need to pay for the additional CIM exam revision support. If anyone would like a mock exam please email me rosie@oxfordcollegeofmarketing.ac.uk and I will send this to you for free.

For AME AND DCV CIM exam revision

1 Mock exam and marking £75
2. Workshop revision day £125
3. Mock exam, marking and 1 workshop revision day AND 2 WEBINARS £200
4. Mock exam and marking and webinar £95 ( 2 webinars)

For AD Analysis and Decision CIM case study exam revision

1. Mock exam and marking £150
2. Mock exam, marking and 4 workshop ( £125 a day) and four webinars £650
3. Mock exam and marking AND 4 WEBINARS £200

Good Luck!

If you are studying with another college, or are re sitting your exams, and you feel you would like some extra CIM exam support do please join us for our special CIM exam revision sessions.
If however, you are already an Oxford College of Marketing student, please make sure that you attend the full revision programme covering workshops, mock exams and webinars for your subject.
Videos on approaching exams will shortly also be available.
Good luck!

Read more…

Over 250 people achieved outstanding results in the CIM and CAM December 2010 exam board with OxCOM!

* 100% pass rate for ALL CAM Digital Awards
* 100% pass rate for the Diploma in Digital Marketing
* 100% Pass rate for2 awards from Postgraduate Diploma in Marketing (MLP and ET)
* 100% pass rate for the Introductory Certificate in Marketing
* 76% pass rate for the Professional Diploma in Marketing (CIM average 59%)
* 84% pass rate for the Professional Certificate in Marketing (CIM average 58%)
The reason we are so successful is because we are committed to the support we offer you. We are the only college to provide:

* Online access to the academic material via our e-learning system
* Access to our online, email and telephone support team
* Personal Assignment tutor, exam revision with telephone and email support
* Homework marking and mock exam marking with feedback
* Webinars, podcasts and test you knowledge
* Free access to OxLearn.com videos
* Free access to the new CAM Digital awards
Check for yourselves – on the independent Hotcourses.com site.
If you are considering a CIM or CAM course, or would like to find out more about the new pricing please call or email us to arrange a telephone interview or an open evening with your Centre Manager.
01865 515255
janey@oxfordcollegeofmarketing.ac.uk