93% of all Internet traffic is generated from internet search engines. 99% of Internet searchers do not search beyond the top 30 results. 97% of them never look beyond the top three results. (Forrester) Find out how search engine optimisation is a vital tool for any marketer in the digital age, watch the recording of our SEO webinar by clicking [...]
Chartered Institue of Marketing (CIM) Chartered Postgraduate Diploma in Marketing Info Webinar Are you wondering whether to do the Chartered Postgraduate Diploma in Marketing? It’s a big decision which people are often unsure of. You might also be undecided between the Postgraduate Diploma or the Professional Diploma. To help clear things up for you, watch this free information webinar on [...]
The starting point for any journey is understanding where you are coming from. In this webinar, Tim Lane will talks through the important steps in completing a situation audit, which is the starting point for the marketing planning process. To view the recording of this webinar, please click here.
“Not everything that can be counted counts, and not everything that counts can be counted.” (Einstein). This session will provide insight into some of the key metrics that can be used to measure the success of digital campaigns as well as some of the tools and techniques that can be applied to assist organisations in judging performance. To view the [...]
Identifying emerging trends is an important part of any digital marketing strategy and plan. In this webinar, speaker Marialena Zinopoulou will cover the available tools and methods that can be used to determine those trends and help us consider the impact they have on our products or services and the industry as a whole. To view the recording of the webinar, please click [...]
Valuable Qualifications at a Fraction of the Cost of a University Degree! Apply now for a scholarship!Red Barrington 2016-12-10T17:16:18+00:00
The summer’s here, you’ve just done your A-Level exams and you’re wondering if that university place is what you really want after all – it’s not that you want to stop studying, it’s more the constant news that graduate unemployment is high coupled with burden of student debt. And, on top of all that, there’s a shortage of university places this year….. Well, here’s [...]
Interested in digital marketing and want to learn more about how big data impacts the work you do? In this free webinar, we look at how online companies have been one of the big beneficiaries of Big Data and what your company should collect and how should they can use it. Pete Dickenson from www.impacttag.com takes us through examples of [...]
Big data is one of biggest buzz words around in marketing channels these days but what is Big Data? Pete Dickenson from www.impacttag.com takes us through an introduction to exactly what is big data. Catch the recording of Pete's webinar by clicking here. To see future webinars that Oxford College of Marketing will be hosting, click here.
Marketing Webinar Recording: ‘Is the focus on short term objectives and strategies affecting long term business growth?’Red Barrington 2016-12-10T17:16:20+00:00
Did you miss Ray's recent webinar on 'Is the focus on short term objectives and strategies affecting long term business growth?'? Well you can catch the recording here! In the webinar, CIM accredited marketing tutor Ray Murphy discussed how many organisations are driven by short term objectives and strategies often in response to pressure from shareholders and financial stakeholders who [...]
As individuals we all have different views of time. At one extreme we have people who live for today and the very thought of thinking more than a few weeks or even days ahead is alien. At the other extreme we have people who focus very much on the long term and who are always asking the question ‘what if?’ [...]