CIM Certificate in Professional Marketing- New Syllabus Information Webinar Recording This Webinar will look in-depth at the new syllabus for the Level 4 Certificate in Professional Marketing which will be run from September 2014 by the Oxford College of Marketing. Register for this webinar to find out key information relating to the CIM Syllabus change for the Certificate in Professional Marketing (level 4). The Webinar will look [...]
CIM Diploma in Professional Marketing- New Syllabus Information Webinar Recording This Webinar will look in-depth at the new syllabus for the Level 5 Diploma in Professional Marketing which will be run from September 2014 by the Oxford College of Marketing. Watch this webinar to find out key information relating to the CIM Syllabus change for the Diploma in Professional Marketing (level 5). The Webinar [...]
With 41% of brands surveyed by Hexagram (2013) suggesting they are already engaged with Native Advertising; it’s clear that there is a significant buzz around this advertising format 2014. But what is Native Advertising and how does it work? Does it represent a new opportunity for brands and publishers – or is it just an online version of an advertorial? [...]
US digital marketing/social media Guru Seth Godin is reported to have said: “Content Marketing is all the marketing that’s left.” But what exactly do we mean by Content Marketing? Is it really so new? Given that compelling content is a key requirement for successful digital marketing, where can we get it from? And how should we best use it across [...]
Are you wondering whether or not the CIM Professional Certificate in Marketing is for you? In this webinar recording, we’ll tell you more about the qualification and give you guidance on what’s involved, plus give you some pointers on whether to do the Professional Certificate or the Professional Diploma. Watch Now.
Social Media is a great way to start dialogue with your customers online as well as creating brand awareness and a buzz around new products and services. However, your social media activity would be meaningless without a way to measure its effectiveness. During this webinar, we will look at some of the key measures that can be applied to measure [...]
Everyone’s Talking Big Data – Big data is one of biggest buzz words around in marketing channels these days but what is Big Data? Pete Dickenson from www.impacttag.com takes us through an introduction to exactly what is big data. Watch the recording now.
In a world where multi-screening has become the norm and most people are searching, buying and engaging through mobile devices, this webinar will look at the ever changing mobile landscape as well as the tools and resources available to marketers to better understand the mobile customer. View the recording of our Mobile Marketing webinar here.
Missed the Digital Attribution Webinar? Don't panic! Here's the recording! Digital attribution looks to identify the series of touchpoints a site visitor has with a variety of channels before they buy. With consumers accessing a plethora of media on a daily basis, it’s becoming crucial for marketers to understand which media should be credited for driving a customer sale. During [...]
93% of all Internet traffic is generated from internet search engines. 99% of Internet searchers do not search beyond the top 30 results. 97% of them never look beyond the top three results. (Forrester) Find out how search engine optimisation is a vital tool for any marketer in the digital age, watch the recording of our SEO webinar by clicking [...]