Student Resources

The Only Harvard Referencing Guide You Need

Whether you are undertaking a professional qualification or even a Masters degree, many students don’t fully understand why they need to include references in their dissertations and assessments. It’s not just to make your life difficult, or to make sure that you’re spending hours in the library, there are many important reasons for referencing other people’s research in your work [...]

How to Undertake the Perfect SWOT Analysis

In the world of marketing, a SWOT analysis doesn’t mean Special Weapons and Tactics teams based in the United States (although that would be rather exciting). It’s an acronym for Strengths, Weaknesses, Opportunities and Threats, it is a tool commonly used by businesses when future planning. Figure 1 shows how a SWOT is laid out. A SWOT analysis is used [...]

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