Oxford College of Marketing

OxCom Strategic Recruitment Example CV

The OxCom Strategic Recruitment Service places great importance on the way we present your CV to recruiters. Remember that your CV is the first impression that a company receives of you and they will make a decision to interview you on the basis of the content, quality and layout of your CV.

A key skill for marketers is the ability to communicate effectively – verbally and in writing and your CV is the first step of demonstrating this essential skill. By ensuring you are specific about your experience and key skills as demonstrated, will allow you to “sell” all of your attributes and place you in a strong position to be chosen for interview.

CV Completion Check List – please ensure particular attention is paid to the following
• Keep to the layout suggestion below – complete your text in the headed boxes if applicable to your experience. Delete any boxes for those areas where you have had no experience.
• Please remember this is a guide only to ensure you consider all elements of your experience and leave nothing out. There may be areas where you have no experience to write about – this is OK just delete the section and only fill in those applicable to your experience.
• Spelling – SPELL CHECK and proof read
• Are all of the font sizes the same?
• Are all headings in Bold and underlined consistently
• Do all of your dates tally – make sure that all dates are accurate and if there is a gap in employment or study give reasons
• Try and keep your CV to two A4 pages

CV Template

Name

Mobile Number

Email address

Home address

Home telephone number

Work address

Work telephone number (if able to receive calls)

Sex – Male/Female

Date of Birth and Age (not submitted to recruiter but useful to know)

Personal Profile
A brief description of your personal attributes that you feel summarises your strengths and appeal as an ideal candidate for a recruiting company. You could also consider the personal attributes that the recruiter is requesting through the job description and look to apply these against your own personal strengths.

Example text
A dedicated, self-motivated, energetic person with excellent communication skills, an eye for detail and the desire to make a real contribution.

Professional Summary
A brief summary of your professional achievements bringing out key and relevant business and personal achievements. Be specific and succinct about your marketing experience. If it is not obvious from your company title the nature of your business include a brief description eg Tesco Stores, the reader would assume you were in the grocery trade. LVC Ltd may only be known in certain industries.

Example text

A (CIM qualified) Marketing Manager with 8 years experience with company X and 1 years experience with company Y as an X.

I have demonstrated and delivered all aspects of the marketing mix to meet defined performance criteria for an important major product portfolio. With strong emphasis on delivery, I have achieved key successes for company y by delivering and supporting market leading products and services that have been recognised by National Press/Trade Associations/Industry competitors etc. I am also working towards my CIM qualifications.

Experience
• Give Job Title/Company name (your current role first)
• Dates of employment in that particular role
• Summarise your role
• List specific job responsibilities and personal achievements
• Be specific with your skills by relating them to the marketing mix and key areas of marketing management/competences as outline below.
• Demonstrate your particular role by being specific in how a responsibility is delivered for example “responsible for maintaining the internet site” – what do you do??? Write the page content/collate from colleagues the content/commission and brief an external agency to develop the content etc etc
• Include lots of descriptive “doing words” as exampled in red and also include the result of your action as exampled in pink.

Include key competences of Marketing Practice be explicit with regards to your involvement – do you direct/manage/implement or support any of the following:
1. Market and Competitor understanding
2. Your contribution to strategy and marketing plans
3. Management of brand and reputation
4. Communication with stakeholders
5. Product and Service Management
6. Pricing management
7. Channel management (place)
8. Customer relationship management
9. Project management
10. Marketing effectiveness monitoring
11. People management

Example Text

Role and dates in that role
Marketing Manager – Marketing Division – Super Bank Ltd
August 0000 – May 0000

Role summary
Responsible for delivering the strategic and financial performance of a product portfolio of X products, with direct line responsibility for three Marketing Executives.

Role skills
The delivery of business, team and personal objectives requires proven leadership skills in a team environment, strong and effective written and verbal interpersonal skills and in-depth knowledge of all Marketing disciplines.

Key responsibilities

Research and Analysis
Management information – production and analysis for team and Senior Management. Recommending and acting as necessary on analysis.

Strategy and Planning
Strategy – production of product and service marketing plans to specify and achieve defined performance targets for the super bank.

Brand and Reputation management
Developed and delivered marketing material that reflected brand values and instilled trust in the reputation of our company.
Ensured the new internet site integrated with existing customer communications and met all corporate branding guidelines.

Communication
Effective communication – developing, writing and producing all communication material for new and existing products to include: direct mail, branch literature, customer magazine articles, Internet sites, press releases for national newspapers and industry related publications. (Regular contributor to major financial and industry specific publications to include: Mail on Sunday, Daily Mail, Daily Telegraph, Which? Magazine).
- presenting to Senior Management, external suppliers and at Industry seminars.
- training development and delivery for internal and external support specialists.

Promotion – creating and implementing effective sales promotions to increase new customer purchases and cross sales to existing customers.

Product and Service Management
Product management – to define and execute all areas of the marketing mix to include pricing, promotion, distribution support and internal/external communications.

New Product Development – to develop competitive products and services through – feasibility analysis, market research, production of Senior Management proposals, project planning, sourcing and selecting external support specialists, commissioning design agencies, print production, internal and external communications. Super Bank achieved Which? best buys and favourable industry comment for new products under my responsibility.

Pricing Management
To ensure all products are priced competitively with clear differential advantage. Monitoring prices on a daily/weekly/monthly basis reporting to Senior Management and acting accordingly.

Channel Management
To select and develop all appropriate channels to market. To ensure communication and training is received by high street branches and telephone sales unit to ensure their effectiveness.

Customer Relationship Management
Relationship management – selecting, managing and maintaining key external relationships that support the products and/or services.

Programme and Project Management
To represent the Marketing department on internal organisational projects that have a direct impact on customer relationships and competitiveness.

Monitoring and Evaluating the Effectiveness of Marketing
Budget management – allocation and monitoring of the annual budget across all products. Determining spend to support planned and developmental activity.

Managing People and Teams
Line management – recruitment and development of Marketing Executives and Marketing Assistants. Performance agreements and training delivery. Strong organisation and team skills – effective coordination of projects and experienced at using resources within own control to maximise all marketing opportunities. Organisation of team events such as team building, away days and appreciation events.

Line Manager appraisal summary (date)/summary of personal feedback
“A highly motivated individual who demonstrates excellent Marketing skills”

Qualifications
Include subjects studied/place of study/dates of study – activity details if a break in study
GCSE’s
A levels
Degree
CIM Qualification – level and modules passed

Professional Qualifications
Example text
CIM Diploma in Marketing, study centre, date achieved
CIM Copywriters certificate

Computer Competencies
Include all software packages that you have used or are competent with
Word for windows, Excel, PowerPoint, Internet development (not HTML programming)