If you would like a copy of the College of Marketing MOCK EXAM for the CIM Professional Post Graduate Diploma in Marketing Case Study, Analysis and Decision, you are welcome to this, but we would very much appreciate it if you could PAY WITH A TWEET.
Good luck and very best wishes from the team at Oxford College of Marketing
I do hope you have now finished the Mock Exam and if you could use this marking scheme
to check your work and establish how you have done. Good Luck on the actual day!
Please Pay with a Tweet to download
I do hope you have now finished the Mock Exam and if you could use this marking scheme
to check your work and establish how you have done. Good Luck on day!
Download the marking scheme with a Tweet
A couple of people have asked how much students who are not studying with Oxford College of Marketing need to pay for the additional CIM exam revision support. If anyone would like a mock exam please email me rosie@oxfordcollegeofmarketing.ac.uk and I will send this to you for free.
1 Mock exam and marking £75
2. Workshop revision day £125
3. Mock exam, marking and 1 workshop revision day AND 2 WEBINARS £200
4. Mock exam and marking and webinar £95 ( 2 webinars)
1. Mock exam and marking £150
2. Mock exam, marking and 4 workshop ( £125 a day) and four webinars £650
3. Mock exam and marking AND 4 WEBINARS £200
Good Luck!
If you are studying with another college, or are re sitting your exams, and you feel you would like some extra CIM exam support do please join us for our special CIM exam revision sessions.
If however, you are already an Oxford College of Marketing student, please make sure that you attend the full revision programme covering workshops, mock exams and webinars for your subject.
Videos on approaching exams will shortly also be available.
Good luck!
If you are planning to take your Analysis and Decision exam on 8th June please remember that you need to have up to date membership of the CIM and also have paid your assessment fee directly to the CIM for this exam. If you have not done this, please do so as soon as possible. The online entry deadline is Friday 8th April.
Oxford College of Marketing students will have the opportunity to complete a mock exam, which we will mark and give you feedback on. This is available between 23 and 30 May. Unfortunately, no mock exams will be accepted outside of these dates. We strongly advise you do this. Read more…
You need to have up to date membership of the CIM and also have paid your assessment fee directly to the CIM for this exam. If you have not done this, please do so as soon as possible. The online entry deadline is Friday 8th April. Read more…
You need to have up to date membership of the CIM and also have paid your assessment fee directly to the CIM for this exam. If you have not done this, please do so as soon as possible. The online entry deadline is Friday 8th April. Read more…
In the lead up to the CIM case study based examinations for Delivering Customer Value through Marketing, and Assessing the Marketing Environment we shall be running one day revision and examination preparation sessions at eight of our study centres in the UK over the weekend of the 21st and 22nd May 2011 Read more…
OXFORD COLLEGE OF MARKETING MOCK EXAM FOR THE MARCH 2011 PAPER
As promised, here is the mock for the March Delivering Customer Value exam. Please look at the past Mock for the December exam as it is possible some of the questions that were previously posed could have relevance this time. However, I would suggest that the students definitely complete this one if they want to do a mock.
IF YOU ARE NOT STUDYING WITH OXFORD COLLEGE OF MARKETING AND YOU WOULD LIKE TO HAVE YOUR MOCK EXAM MARKED IN ORDER TO SEE WHERE YOU MAY HAVE GONE WRONG, PLEASE EMAIL rosie@oxfordcollegeofmarketing.ac.uk. Alas, we will have to charge you £60 for this.
We will be running a mock exam for the June exams and DCV revision work shops in Liverpool, Reading, Milton Keynes on the 21st May
and
Sheffield, Birmingham, Gatwick, London on the 22nd May.
CIM PROFESSIONAL DIPLOMA IN MARKETING
DELIVERING CUSTOMER VALUE THROUGH MARKETING
CASE STUDY: The Prostate Cancer Charity
ALL TASKS ARE COMPULSORY
You work as a Marketing Consultant and you have been hired by the Board of Trustees of the Prostate Cancer Charity to help the charity raise its profile and assist with its fundraising efforts. You have been asked to advise on a number of areas including the charity’s marketing communications and brand, and to consider other elements of the marketing mix. Based on your knowledge of this unit, the case study and your analysis, the Charity has asked you to address the following tasks:
Task One
The Prostate Cancer Charity is concerned that in the current economic climate its funding streams are facing significant reduction. With this in mind, write a report which:
(a) Develops a communications strategy, identifying and justifying the audiences being targeted, which will lead to an increase in donations to fund its initiatives and activities in 2011.
(30 marks)
(b) Suggest key performance indicators (KPIs) and other forms of measurement that might be used to demonstrate whether the strategy suggested has been successful.
(20 marks)
Task Two
Suggest ways in which the Prostate Cancer Charity could increase awareness of its aims, vision and values through the development of a clear brand strategy.
(25 marks)
Task Three
Identifying the key stakeholder groups for the Prostate Cancer Charity, evaluate how the Charity currently manages its relationships with these individuals/organisations and suggest ways in which these might be improved.
(25 marks)
(Total 100 marks)
NOTE: Your previously prepared analysis must be included as an appendix to your answers to the above tasks.