http://www.oxlearn.com/topic_Web-Copywriting_19_33#topo

Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user’s attention and keeping them interested. Yet writing for the web is different to writing for print and other media. There are different considerations when it comes to language, style, layout and content. You have to understand how to develop an effective ‘tone of voice’ and how to move the online reader through your site. This engaging, practical training course will show you how and help demystify online copywriting. This course will demonstrate how to build persuasive web pages that demand attention and engage with the user. You will learn – through a combination of theory and examples – how to craft successful digital copy from scratch right through the drafting and editing stages.
LEVEL: Intermediate to Advanced
RUNNING TIME: 1 Hour 42 Min
• Intro to Copywriting for the Web
• Why are you writing?
• How the web affects copywriting
• What makes good writing?
• How people read online
• Whom are you writing for?
• Getting the words right-Planning
• Drafting your copy
• Editing your copy
• Readability online-Part1
• Readability online-Part2

Email Marketing

2hours 25 minutes video http://www.oxlearn.com/topic_Email-Marketing_18_32#topo

Compared to just about every other form of digital marketing, Email is still the most cost effective. It can form the bedrock of your communications strategy and ‘join the dots’ between your other online activities. It is quick, easy to implement, inexpensive and reliable. The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it’s harder than ever to reach them and grab their attention. This Email Marketing training course is designed to help you improve. You will learn how the elements of Email Marketing work together. You’ll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered, open, read and acted upon.
LEVEL: Intermediate to Advanced
RUNNING TIME: 2Hours 25Min
• Intro to Email marketing
• Pros and Cons
• Planning
• Choosing an Email Service Provider
• The secreat of success
• Design your process
• Building the list
• Relevance
• Personalisation
• Improving open rates
• The From field
• Timing
• The creative
• The offer
• Copywriting
• Mobile devices
• The landing page
• Improving deliverability

Oxford College of Marketing uses Oxford LearningLab Videos on all their courses.

• Email Marketing
• SEO
• Paid search
• Website Usability, part 1
• Website Usability, part 2
• Social Media for Business – Part 1
• Social Media for Business – Part 2

Special access for Oxford College of Marketing students

As you already know Oxford College of Marketing gives all their students access to their Digital Course Materials as we believe that no marketing strategy is now complete without a digital component. So now anyone studying a Chartered Institute of Marketing and CAM course with the Oxford College of Marketing will now also be given access to the 2 NEW digital modules of the CAM Syllabus – Principles of Mobile Marketing and Web Analytics and Social Media Monitoring( both available in November).
All our students have found that having access to these other courses has been very helpful as they have been able to keep fully up to date while doing other CIM or CAM courses with us.
This means that you can write on your CV – I am currently taking the Chartered Institute of Marketing ( put in the name of your examined course) but I am also reading the Principles of Mobile Marketing, Marketing Web Analytics and Social Media Monitoring, Implementing Digital Campaigns, Integrating Digital Media and Branding, Digital Marketing Planning and Integrating Media and Branding.

Social Media For Business – 30th Nov 2010 http://oxlearnsocial.eventbrite.com/

As part of the ever developing series of videos produced by Oxford Learning Lab we are now doing an advanced course on Social Media for Business. ANNMARIE HANLON is a Fellow of the Chartered Institute of Marketing and a member of the Marketing Institute of Ireland. She is the Managing Director of Evonomie (www.evonomie.net). Over the past 20 years she has worked with 200+ companies and is the author of Quick Win Marketing and lead author of Quick Win Digital Marketing.

Before joining this Social Media course delegates should have Set up Twitter, LinkedIn, Facebook & Google accounts.

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