Marketing and Digital Marketing

Webinar: Improve and understand your email deliverability

2016-07-06T08:24:50+00:00

We’re pleased to announce our latest Marketing in Practice webinar! In June, we’re focusing on understanding email deliverability and how it can be improved. The webinar will take place on Thursday 23rd June 2016 at 12.30pm (BST) and is free for anyone to attend - just sign up here. You may have the best email creative, a great subject line and [...]

TOWS Analysis: A Step by Step Guide

2017-03-25T12:58:19+00:00

A TOWS analysis is a variant of a SWOT analysis and is an acronym for Threats, Opportunities, Weaknesses and Strengths.  Similar to a SWOT, a TOWS analysis will involve the identification of an organisation's strengths, weaknesses, opportunities and threats; however, often a key criticism of a SWOT analysis is that it doesn’t show the relationships between the different factors and [...]

How to Undertake the Perfect SWOT Analysis

2017-03-25T13:43:44+00:00

In the world of marketing, a SWOT analysis doesn’t mean Special Weapons and Tactics teams based in the United States (although that would be rather exciting). It’s an acronym for Strengths, Weaknesses, Opportunities and Threats, it is a tool commonly used by businesses when future planning. Figure 1 shows how a SWOT is laid out. A SWOT analysis is used [...]

Top 5 tools you need for successful usability testing and CRO

2016-12-10T17:15:54+00:00

Oxford College of Marketing tutor, Alex Hutson, looks at the top 5 tools organisations need for successful usability testing and conversion rate optimisation (CRO).  Ideally, all organisations, whatever their purpose, should be focused on satisfying their customers' needs and expectations throughout the customer or user journey. If you don't work in a B2B or B2C context, then consider your 'customers' as [...]

Five Digital Tools Used by Experts Webinar Recording

2016-12-10T17:15:54+00:00

Missed our Top 5 Digital Tools from the Experts webinar last week? Don’t worry; our guest presenter and digital expert, Adam O’Reily, has provided us with an overview of his top digital tools – and a link so you can watch the recording too. As a Digital Marketer who has been working in the digital space for about 10 year, [...]

OXCOM at 20: Key Marketing Changes in the Last 20 Years

2016-12-10T17:15:54+00:00

As The Oxford College of Marketing celebrates turning 20, Managing Director Jane Young reflects on some of the key marketing changes in the last 20 years. Marketing has changed dramatically over the last 20 years. Arguably a lot of the theory has stayed the same like the marketing planning process and putting the customer at the centre of the organisation; but [...]

5 Key Tools for A Digital Marketing Audit

2016-12-10T17:15:54+00:00

Let’s face it, the ongoing task of conducting a digital marketing audit can sometimes feel like solving a jigsaw puzzle without looking at the box. From free to professional versions, there are now many products on the market that boast countless features to track the progress of your digital efforts against competitors. If you are feeling spoiled for choice, a [...]

Digital Disruption: What Is It and How Does It Impact Businesses?

2016-12-10T17:15:55+00:00

Don’t be fooled by the term ‘disruption’. Many people misinterpret this as meaning the process of digital disruption is a negative one; that it is an attack on their business. In reality, it is only a negative force for those who chose to ignore it or try to fight it. Those who embrace it often find that it can benefit [...]

New Online Digital Short Courses from the Oxford College of Marketing

2016-03-24T10:14:52+00:00

The Oxford College of Marketing have nearly 20 years of experience in delivering Professional Qualifications and have helped over 12,000 students become Professional Marketers. Using our experience and expertise we have designed a programme of five online digital short courses that can be completed within five weeks. Aimed at time strapped individuals these short digital online courses explore topics such [...]

7 Reasons To Study Via Distance Learning

2016-12-10T17:15:55+00:00

There has been some stigma in the past attached to distance (or online) learning. However, with advancements in technology and improvements to the way distance learning is structured, it is now a viable and often preferred learning method. So why is distance learning a popular choice? More Efficient Learning Traditional learning usually involves sitting in a classroom for extended periods [...]

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