Marketing and Digital Marketing

Top 5 tools you need for successful usability testing and CRO


Oxford College of Marketing tutor, Alex Hutson, looks at the top 5 tools organisations need for successful usability testing and conversion rate optimisation (CRO).  Ideally, all organisations, whatever their purpose, should be focused on satisfying their customers' needs and expectations throughout the customer or user journey. If you don't work in a B2B or B2C context, then consider your 'customers' as [...]

Five Digital Tools Used by Experts Webinar Recording


Missed our Top 5 Digital Tools from the Experts webinar last week? Don’t worry; our guest presenter and digital expert, Adam O’Reily, has provided us with an overview of his top digital tools – and a link so you can watch the recording too. As a Digital Marketer who has been working in the digital space for about 10 year, [...]

OXCOM at 20: Key Marketing Changes in the Last 20 Years


As The Oxford College of Marketing celebrates turning 20, Managing Director Jane Young reflects on some of the key marketing changes in the last 20 years. Marketing has changed dramatically over the last 20 years. Arguably a lot of the theory has stayed the same like the marketing planning process and putting the customer at the centre of the organisation; but [...]

5 Key Tools for A Digital Marketing Audit


Let’s face it, the ongoing task of conducting a digital marketing audit can sometimes feel like solving a jigsaw puzzle without looking at the box. From free to professional versions, there are now many products on the market that boast countless features to track the progress of your digital efforts against competitors. If you are feeling spoiled for choice, a [...]

Digital Disruption: What Is It and How Does It Impact Businesses?


Don’t be fooled by the term ‘disruption’. Many people misinterpret this as meaning the process of digital disruption is a negative one; that it is an attack on their business. In reality, it is only a negative force for those who chose to ignore it or try to fight it. Those who embrace it often find that it can benefit [...]

New Online Digital Short Courses from the Oxford College of Marketing


The Oxford College of Marketing have nearly 20 years of experience in delivering Professional Qualifications and have helped over 12,000 students become Professional Marketers. Using our experience and expertise we have designed a programme of five online digital short courses that can be completed within five weeks. Aimed at time strapped individuals these short digital online courses explore topics such [...]

7 Reasons To Study Via Distance Learning


There has been some stigma in the past attached to distance (or online) learning. However, with advancements in technology and improvements to the way distance learning is structured, it is now a viable and often preferred learning method. So why is distance learning a popular choice? More Efficient Learning Traditional learning usually involves sitting in a classroom for extended periods [...]

Conversion Rate Optimisation (CRO): Making The Most Of Your Website


Oxford College of Marketing tutor, Lynn McBain shares her advice on accessing the golden egg and making sure your website visitors are doing what you want them to do. It’s all about Conversion Rate Optimisation (CRO); although this has been a hot topic for well over a year, it’s still very much “out there” in terms of maximising the benefits [...]

Porter’s Five Forces Model: Analysing The Competitive Environment In Marketing


When it comes to analysing the competitive environment, one of the most effective and commonly used models is Porter’s Five Forces. The forces in the model include: Suppliers: Bargaining Power Suppliers have a certain level of power over the company, based on their pricing and terms of supply. For example, if there are less suppliers than buyers then this allows [...]

The Marketing Mix


What Is The Marketing Mix and Why Is It Vital To Your Marketing? The marketing mix is made up of four factors that create the perfect marketing strategy. The key to success is to find the right balance of these factors, which differs from business to business. The balance is based on fulfilling customer needs and business objectives, essentially satisfying [...]

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