Marketing and Digital Marketing

Celebrating a 90% Pass Rate for CAM and CIM Examinations!

2016-09-23T10:44:21+00:00

The Oxford College of Marketing is celebrating yet another fantastic set of results for CAM and CIM examinations! Our hardworking students achieved a 90% pass rate across CAM and CIM examinations for the recent July examination board – compared to the global average of 78% for CIM and CAM qualifications. These results mark third consecutive examination board where the Oxford [...]

Out of Office: The Changing Role of Email Marketing

2017-02-12T18:44:05+00:00

Oxford College of Marketing Tutor and owner of Heads Up Marketing, Sue Ollerhead, looks at why email marketing is still an important tool for businesses today and provides some tips on improving performance.   The statistics speak for themselves; with 2500 billion email users around the world, email marketing now plays a key role in every stage of the buying cycle. [...]

Using The Ansoff Matrix to Develop Marketing Strategy

2017-02-12T19:40:11+00:00

The Ansoff Matrix was developed by Igor Ansoff and initially published in the Harvard Business Review. It is a core business strategy tool, taught in business schools to MBA students and utilised throughout businesses globally. Ansoff suggested that there were effectively only two approaches to developing a growth strategy; through varying what is sold (product growth) and who it is [...]

Free Webinar: Programmatic & The Shift to Brand-Based Advertising

2017-02-12T18:39:43+00:00

The Oxford College of Marketing are pleased to announce we are running another free practical webinar for July. This month we turn our focus to programmatic advertising and shift from performance-based campaigns to brand advertising campaigns. The webinar will be held on Thursday 21st July 2016 at 12.30pm (BST) and is free for anyone to attend. Programmatic advertising enables organisations to purchase [...]

What is a PESTEL analysis?

2016-12-10T17:15:53+00:00

A PESTEL analysis is an acronym for a tool used to identify the macro (external) forces facing an organisation. The letters stand for Political, Economic, Social, Technological, Environmental and Legal. Depending on the organisation, it can be reduced to PEST or some areas can be added i.e. International. In marketing, before any kind of strategy or tactical plan can be [...]

How We Are Dedicated to Solving the UK’s Digital Skills Crisis

2016-06-14T14:54:21+00:00

The House of Commons Science and Technology Committee report has issued a stark warning that the UK is facing a digital skills ‘crisis’ and that more needs to be done to address the knowledge gap. Their research found that over 12 million UK adults did not possess basic digital skills – with 5.4 million never having accessed the internet at [...]

Webinar: Improve and understand your email deliverability

2016-07-06T08:24:50+00:00

We’re pleased to announce our latest Marketing in Practice webinar! In June, we’re focusing on understanding email deliverability and how it can be improved. The webinar will take place on Thursday 23rd June 2016 at 12.30pm (BST) and is free for anyone to attend - just sign up here. You may have the best email creative, a great subject line and [...]

TOWS Analysis: A Step by Step Guide

2017-03-25T12:58:19+00:00

A TOWS analysis is a variant of a SWOT analysis and is an acronym for Threats, Opportunities, Weaknesses and Strengths.  Similar to a SWOT, a TOWS analysis will involve the identification of an organisation's strengths, weaknesses, opportunities and threats; however, often a key criticism of a SWOT analysis is that it doesn’t show the relationships between the different factors and [...]

How to Undertake the Perfect SWOT Analysis

2017-03-25T13:43:44+00:00

In the world of marketing, a SWOT analysis doesn’t mean Special Weapons and Tactics teams based in the United States (although that would be rather exciting). It’s an acronym for Strengths, Weaknesses, Opportunities and Threats, it is a tool commonly used by businesses when future planning. Figure 1 shows how a SWOT is laid out. A SWOT analysis is used [...]

Top 5 tools you need for successful usability testing and CRO

2016-12-10T17:15:54+00:00

Oxford College of Marketing tutor, Alex Hutson, looks at the top 5 tools organisations need for successful usability testing and conversion rate optimisation (CRO).  Ideally, all organisations, whatever their purpose, should be focused on satisfying their customers' needs and expectations throughout the customer or user journey. If you don't work in a B2B or B2C context, then consider your 'customers' as [...]

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