Marketing and Digital Marketing

How to Create Profitable Buyer Personas in No Time

2017-03-25T12:56:29+00:00

If you haven’t heard of buyer personas before now, here is an excellent definition from web-marketing legends, Hubspot: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behaviour patterns, motivations, and goals. The more detailed you are, the [...]

Free Webinar: Your Social Media Reporting Toolkit.

2016-10-31T11:26:15+00:00

Join us on 4 November at 12.30pm (GMT) for the latest in our practical marketing webinars to see which tools you should be using for your social media reporting. Social media is evolving fast, from an engagement channel to a more mature marketing channel that drives acquisition and retention. There is a vast array of tools available, so it’s important [...]

Using the Balanced Scorecard to Measure the 4P’s

2016-12-10T17:15:52+00:00

Kaplan and Norton describe the Balanced Scorecard as a strategic management system emphasising that financial and non-financial measures must be part of the information system at all levels. This requires the balanced scorecard to be cascaded down from the highest levels of the organisation to the tactical and operational levels across all activities - including the marketing mix. This is [...]

Celebrating a 90% Pass Rate for CAM and CIM Examinations!

2016-09-23T10:44:21+00:00

The Oxford College of Marketing is celebrating yet another fantastic set of results for CAM and CIM examinations! Our hardworking students achieved a 90% pass rate across CAM and CIM examinations for the recent July examination board – compared to the global average of 78% for CIM and CAM qualifications. These results mark third consecutive examination board where the Oxford [...]

Out of Office: The Changing Role of Email Marketing

2017-02-12T18:44:05+00:00

Oxford College of Marketing Tutor and owner of Heads Up Marketing, Sue Ollerhead, looks at why email marketing is still an important tool for businesses today and provides some tips on improving performance.   The statistics speak for themselves; with 2500 billion email users around the world, email marketing now plays a key role in every stage of the buying cycle. [...]

Using The Ansoff Matrix to Develop Marketing Strategy

2017-02-12T19:40:11+00:00

The Ansoff Matrix was developed by Igor Ansoff and initially published in the Harvard Business Review. It is a core business strategy tool, taught in business schools to MBA students and utilised throughout businesses globally. Ansoff suggested that there were effectively only two approaches to developing a growth strategy; through varying what is sold (product growth) and who it is [...]

Free Webinar: Programmatic & The Shift to Brand-Based Advertising

2017-02-12T18:39:43+00:00

The Oxford College of Marketing are pleased to announce we are running another free practical webinar for July. This month we turn our focus to programmatic advertising and shift from performance-based campaigns to brand advertising campaigns. The webinar will be held on Thursday 21st July 2016 at 12.30pm (BST) and is free for anyone to attend. Programmatic advertising enables organisations to purchase [...]

What is a PESTEL analysis?

2016-12-10T17:15:53+00:00

A PESTEL analysis is an acronym for a tool used to identify the macro (external) forces facing an organisation. The letters stand for Political, Economic, Social, Technological, Environmental and Legal. Depending on the organisation, it can be reduced to PEST or some areas can be added i.e. International. In marketing, before any kind of strategy or tactical plan can be [...]

How We Are Dedicated to Solving the UK’s Digital Skills Crisis

2016-06-14T14:54:21+00:00

The House of Commons Science and Technology Committee report has issued a stark warning that the UK is facing a digital skills ‘crisis’ and that more needs to be done to address the knowledge gap. Their research found that over 12 million UK adults did not possess basic digital skills – with 5.4 million never having accessed the internet at [...]

Webinar: Improve and understand your email deliverability

2016-07-06T08:24:50+00:00

We’re pleased to announce our latest Marketing in Practice webinar! In June, we’re focusing on understanding email deliverability and how it can be improved. The webinar will take place on Thursday 23rd June 2016 at 12.30pm (BST) and is free for anyone to attend - just sign up here. You may have the best email creative, a great subject line and [...]

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