Marketing and Digital Marketing

How to do Marketing Planning Under Tough Circumstances

2017-07-03T12:01:16+00:00

I’m not going to beat around the bush: if you want your marketing to work, then you need to have a plan. However, we live in the world of “now”. We all have clients or bosses who want us to “deliver results fast”. They all agree that marketing planning is great but…”Can you do some marketing now?” When faced with [...]

Webinar: Are you Making These Marketing Planning Mistakes?

2017-06-12T10:59:49+00:00

Join us on Wednesday 21 June at 12.30pm (BST) for our latest practical marketing webinar where we focus on the key marketing planning mistakes that small businesses often make. Many SMEs fail to plan their marketing effectively. This is often because marketing isn’t seen as a priority for the business or is viewed as a creative area.  This leads to [...]

How To Get Your Website On Google: 5 Factors That May Be Affecting Your Search Traffic

2017-05-30T11:30:52+00:00

There are many factors involved when optimising a website to be discovered in search results on Google. I thought I would share some of the most common reasons I have come across over the years for why a website may not be generating much (or any) visitors from search engines and answer the question why is Google not finding my [...]

Free Webinar: The Bare Minimum You Need to Know About SEO

2017-05-26T17:57:28+00:00

Join us on Thursday 25 May at 12.30pm (BST) for our latest practical marketing webinar where we focus on the basic SEO practices. Search engines serve millions of users a day and allow organisations to connect with those searching for solutions and answers to their questions. SEO is a fundamental part of any successful digital marketing strategy and is crucial [...]

Webinar: The Evolution of Connectivity And How to be Ready for the Next Phase in Digital Transformation

2017-04-04T15:38:17+00:00

Join us on 24 March at 12.30pm (GMT) for our latest practical marketing webinar and find out how the evolution of internet connectivity is changing the global economy, shaping the next phase of digital transformation. During this insightful webinar, Digital Transformation Expert Prosper Williams, will provide a guide to Networks, Platforms and the Networked Economy, to ensure you are ready [...]

5 Key Reasons Why New Products Fail

2017-04-04T15:34:15+00:00

I read an interesting statistic recently that suggested that most new products and services launched onto the market fail to deliver the expected results and there seems to be a lot of debate as to the reasons why. The failure rate seems to vary depending on whom you speak to. Harvard Professor Clayton Christensen was attributed with saying that the [...]

Free Personal Branding Webinar: Branding Your Best Self

2017-02-12T15:38:42+00:00

Join us on 23 February at 12.30pm (GMT) for the latest in our practical marketing webinars where we focus on personal branding. With trust in organisations and institutions at an all-time low, it’s more important than ever before to communicate what you stand for and offer as an individual. Your personal brand is an indicator of your trustworthiness, integrity and [...]

How to Successfully Measure Social Media ROI

2017-02-12T23:11:53+00:00

Social media has exploded as a platform for marketing businesses. Some business models exist entirely on social media with little or no alternative online presence. Whilst some diligently invest marketing and adverting spend on running successful social media campaigns as a part of their integrated communications plans. Love it or hate it, a well-executed social media marketing campaign can win [...]

Oxford College of Marketing launches Diploma in Digital Marketing

2017-04-06T13:18:56+00:00

Oxford College of Marketing are pleased to announce the launch of their brand new Diploma in Digital Marketing qualification. The new level four qualification will enhance the careers of students through providing them with the experience and knowledge they need to succeed in digital marketing. At a time where 9 out of 10 businesses suggest they are being held back [...]

How you can invest in your marketing team in 2017

2017-04-04T15:39:33+00:00

No matter what type of business you’re in, one of the most beneficial areas that you can focus your time, money and effort on is marketing. With the advent of the digital age, everything is quick, easy and at your fingertips, and because of this, it has never been more important to invest in your marketing team to give you [...]

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