Marketing and Digital Marketing

Webinar: The Evolution of Connectivity And How to be Ready for the Next Phase in Digital Transformation

2017-04-04T15:38:17+00:00

Join us on 24 March at 12.30pm (GMT) for our latest practical marketing webinar and find out how the evolution of internet connectivity is changing the global economy, shaping the next phase of digital transformation. During this insightful webinar, Digital Transformation Expert Prosper Williams, will provide a guide to Networks, Platforms and the Networked Economy, to ensure you are ready [...]

5 Key Reasons Why New Products Fail

2017-04-04T15:34:15+00:00

I read an interesting statistic recently that suggested that most new products and services launched onto the market fail to deliver the expected results and there seems to be a lot of debate as to the reasons why. The failure rate seems to vary depending on whom you speak to. Harvard Professor Clayton Christensen was attributed with saying that the [...]

Free Personal Branding Webinar: Branding Your Best Self

2017-02-12T15:38:42+00:00

Join us on 23 February at 12.30pm (GMT) for the latest in our practical marketing webinars where we focus on personal branding. With trust in organisations and institutions at an all-time low, it’s more important than ever before to communicate what you stand for and offer as an individual. Your personal brand is an indicator of your trustworthiness, integrity and [...]

How to Successfully Measure Social Media ROI

2017-02-12T23:11:53+00:00

Social media has exploded as a platform for marketing businesses. Some business models exist entirely on social media with little or no alternative online presence. Whilst some diligently invest marketing and adverting spend on running successful social media campaigns as a part of their integrated communications plans. Love it or hate it, a well-executed social media marketing campaign can win [...]

Oxford College of Marketing launches Diploma in Digital Marketing

2017-04-06T13:18:56+00:00

Oxford College of Marketing are pleased to announce the launch of their brand new Diploma in Digital Marketing qualification. The new level four qualification will enhance the careers of students through providing them with the experience and knowledge they need to succeed in digital marketing. At a time where 9 out of 10 businesses suggest they are being held back [...]

How you can invest in your marketing team in 2017

2017-04-04T15:39:33+00:00

No matter what type of business you’re in, one of the most beneficial areas that you can focus your time, money and effort on is marketing. With the advent of the digital age, everything is quick, easy and at your fingertips, and because of this, it has never been more important to invest in your marketing team to give you [...]

The Only Harvard Referencing Guide You Need

2017-04-04T15:43:53+00:00

Whether you are undertaking a professional qualification or even a Masters degree, many students don’t fully understand why they need to include references in their dissertations and assessments. It’s not just to make your life difficult, or to make sure that you’re spending hours in the library, there are many important reasons for referencing other people’s research in your work [...]

How to Create Profitable Buyer Personas in No Time

2017-03-25T12:56:29+00:00

If you haven’t heard of buyer personas before now, here is an excellent definition from web-marketing legends, Hubspot: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behaviour patterns, motivations, and goals. The more detailed you are, the [...]

Free Webinar: Your Social Media Reporting Toolkit.

2016-10-31T11:26:15+00:00

Join us on 4 November at 12.30pm (GMT) for the latest in our practical marketing webinars to see which tools you should be using for your social media reporting. Social media is evolving fast, from an engagement channel to a more mature marketing channel that drives acquisition and retention. There is a vast array of tools available, so it’s important [...]

Using the Balanced Scorecard to Measure the 4P’s

2016-12-10T17:15:52+00:00

Kaplan and Norton describe the Balanced Scorecard as a strategic management system emphasising that financial and non-financial measures must be part of the information system at all levels. This requires the balanced scorecard to be cascaded down from the highest levels of the organisation to the tactical and operational levels across all activities - including the marketing mix. This is [...]

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