Oxford College of Marketing

How to produce strategic plans for your key customers

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How to assess whether your marketing strategies create or destroy shareholder value

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Professor Malcolm McDonald will explain to you how company valuation can be taken from an art to a science.

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Professor Malcolm McDonald will help you to understand:

• The challenges of planning and how world class companies deal with them
• The need for marketing planning
• How and where to begin
• How to get an overview of the total process

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