Oxford College of Marketing

Exam results time is always provides an opportunity for jubilation and also alas, for disappointment. Congratulations to all those who passed, and commiserations to the few who failed. If we have not contacted you in the next few days please contact me rosie@oxfordcollegeofmarketing.ac.uk.

It is always useful to compare ones results to the CIM averages – in fact we leap on these as soon as they come in – and many discussion then follow on how we can improve and how we can help make things easier for students next time round.

Introductory Certificate

What is marketing? 100 % ( CIM average 79.35%)

Understanding Customer Relationship 100%  ( CIM average 61.88%)

Certificate in Marketing

Marketing  Essentials 78 %  (CIM average 54.64%)
Assessing the Marketing Environment 70% ( CIM average 37.85 %)

Marketing Information and Research 100%  ( CIM average 77.76 %)

Stakeholder Marketing 97%  ( CIM average 71.97 %)

Diploma in Marketing
Marketing Planning Process 67%  ( not sure what happened her we generally get between 80-100%) ( CIM average 69.68%)

Delivering Customer Value 77%  ( CIM average 45.55 %)

Managing Marketing 76%  ( CIM average 66.92 %)

Project Management in Marketing 79%  ( CIM average 53.67 %)

Post Graduate Diploma in Marketing
Emerging Themes 100 % ( CIM average 59.85 %)

Analysis and Decision 75 % ( CIM average 53.83 %)

Marketing Leadership and Planning 100%  ( only one student B grade) ( CIM average 60.56 %)

Managing Corporate Reputation 50%  (not sure what happened here we have been getting 80%) ( CIM average 38.64)

CAM Diploma in Marketing Communications
Marketing and Consumer Behaviour 100%  ( CAM average 94.74 %)

Public Relations 83 % ( CAM average 66.67%)

Direct Marketing and Sales Promotion 100 %  (CAM average 77.14 %)

Advertising 70% ( CAM average 63.03% )

Integrated Media No results ( CAM average 95.83)

Diploma in Digital Marketing
Digital Marketing Essentials 100%  (CAM average 81.36 %)

Digital Marketing Planning 100%   (CAM average 85.09 %)

Diploma in Managing Digital Media
Integrating Digital Media and Branding 100 % (CAM average 96.55 %)

Implementing Digital Campaigns 100%  ( one student B grade) (CAM average 88.00 %)

Of course, if you do fail – it is what the college does for you that will make it then a tolerable event or a totally intolerable event. All our  part time evening, saturday seminars, and intensive weekend students can come to class for as long as they want to, in fact until they pass. All students also remain on the Student Learning System  until they pass – and we will not charge you any extra for this.

Student who do fail will need to do another assignment or exam and we do charge for the costs of managing this – this is the absolute minimum as the tutors do have to get paid. CIM will also have to be paid again.

In view of the CIM average pass rates – and the policy that some colleges have on recharging for access to learning systems and classes – it is important that you choose the right college where you will have a greater chance of success and in view of the CIM averages, remain supported until you succeed.

Failure is not always a bad thing – it gives one the chance to relearn something and become better at it – I know one does not always feel like that at the time – but I do speak from experience having failed exams myself in the past. Still, it’s not what happens to you in life; it is how one reacts to it. One thing I have learned that one can very rarely control what happens to one, one can only control oneself and ones reaction to it – and that is probably the most difficult thing to learn how to do. Specially as this is ones job………

Mind you,  I am still swearing at that xxxxx who failed me in my dispensing exam – it took a year out of my life and changed my future. Probably saved some lives though!

If you feel you have been unfairly treated by the CIM, or indeed by ourselves, please write to me and we will do all we can to remedy the situation internally and also with the CIM.

Thank you all for working so hard!  Rosie

PS When you do a  CIM or CAM course with us you get free access to all the digital modules – this means you keep up to date!

Thank you to everyone who worked so hard on the Digital courses – staff and students – you have all been rewarded with 100% pass rate in Digital Marketing Planning, Digital Marketing Essentials, Direct Marketing and SP and MCB.

If you already have a CIM qualification why not get the Digital Diploma as well? When you study with us you will get access to all the digital modules so that you can remain up to date.

Bolton Marketeer Wins Prestigious National Award for MINI Manchester

Shelley Flitcroft, Group Marketing Manager at Williams has been honoured with a prestigious national award from MINI UK.

At a glittering awards ceremony  Miss Flitcroft, 27 from Bolton, was handed the title of Marketeer of the Year 2010, beating off stiff competition from four other finalists from around the UK.
Miss Flitcroft, who is based at the Group’s Head Office in Bolton was commended for her use of creativity, innovation and celebrity endorsements to raise awareness of the MINI brand throughout Manchester.

Her MINI campaigns included, customising eleven MINIs in England football strips and driving them in convoy in and around Manchester city centre to coincide with the World Cup.

Shelley Flitcroft, Group Marketing Manager at Williams said of her win, “It is an honour to be recognised by MINI UK for the work we have been doing with MINI Manchester, the award is an incredible achievement by my marketing team and is testament to our hard work and commitment.”

Williams also has BMW and MINI dealerships in Bolton, Liverpool, Manchester, Rochdale and Stockport as well as Motorcycle and Land Rover divisions in Manchester. Williams also has a Select dealership in Bolton.

The company’s origins date from 1909, when John Henry Williams founded a wheelwright works in Manchester and started out repairing horse-drawn vehicles.