Oxford College of Marketing

NEW Mobile Marketing Video Training from www.OxfordLearningLab.com – you may find this useful – there is some free content. Good for CPD.

Mobile is a broad medium encompassing many technologies and channels. We are seeing an increasing trend towards a smart user, this course will help you to understand how they engage with mobile, create a clear strategy, target segment and measure your campaigns.
Click here for Mobile Marketing Video

Course expert
Mark Brill
Mobile Marketing Consultant

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Find out how Distance Learning can work for You

If you are interested in finding out about how to go about doing a Chartered Institute of Marketing course by Distance learning and what it will involve, Ray Murphy (Distance Learning Support Manager) will be running a webinar on How Distance Learning can work for you!

Distance Learning with Oxford College of Marketing – 23rd February 2012 – 1pm GMT

http://oxfordcollegeofmarketing.adobeconnect.com/dlov230212/

Please log in as a guest about 5 minutes before the webinar is due to start.

If you have any problems, please contact support@oxfordcollegeofmarketing.ac.uk

Drive – the surprising truth about what motivates us
By Dan Pink

Content = **** Readability = **** Clarity & Structure = ****

http://www.youtube.com/watch?v=u6XAPnuFjJc

IN A NUTSHELL

Rewards don’t work. People are more motivated by internal factors than by external drivers. Once basic financial needs are met, people are more motivated by having a desire for Mastery and a sense of Autonomy/selfdirection towards a driving Purpose (MAP).

External motivating forces (esp. money) tends to kill intrinsic motivation, leading to reduced levels of motivation.

Book Review by Paul Arnold

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CULTURAL MISMATCHES : GREEK CONCEPTS OF TIME, PERSONAL IDENTITY, AND AUTHORITY IN THE CONTEXT OF EUROPE

Renée Hirschon
University of Oxford

PART I

THE FRAMEWORK

This anthropological examination of notions of time, personal identity , and authority is located at the micro-scale but the analysis is also situated in a wider overall framework, that of the macro-scale factors which have affected conditions in Greece in many radical and disruptive ways, particularly since its incorporation into the European Union in 1981. My assessment of the changes in Greek social life and organization have led me to recognize that common assumptions regarding the state of ‘modernity’ are not applicable to the Greek reality. The result is a mismatch between Greece and some of its European partners regarding appropriate conduct in many dimensions of life, highlighted by an acute phase in the current economic crisis (May 2011) . What is revealed is incomprehension in many areas, and an overall lack of cultural knowledge or sensitivity on all sides.The aim of this chapter, the essential brief of the anthropological perspective, is to ‘make sense of’ some cultural misunderstandings. In doing so, I will bring together several threads that help us understand and interpret the current situation in which Greece views its European partners, and is viewed by them.

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Find out how Distance Learning can work for You

If you are interested in finding out about how to go about doing a Chartered Institute of Marketing course by Distance learning and what it will involve, Ray  Murphy (Distance Learning Support Manager) will be running a webinar on How  Distance Learning can work for you!

This  will be held on Thursday 9th February 2012  at 1pm GMT

Please go to the link: http://oxfordcollegeofmarketing.adobeconnect.com/dlov090212/

Please log in as a guest about 5 minutes before the webinar is due to start.

If you have any problems, please contact support@oxfordcollegeofmarketing.ac.uk
or
call 00 44 1865 515255.

We publish National Geographic Kids magazine and i’m currently looking for some work experience students to work within the marketing department.

Roles would include -

-Competition sourcing and administration

-Contacting companies for potential partnerships

-Contacting potential advertisers and creating advertising data bases

-Cover-mount and Toy sourcing

-Press release and newsletter creation

-Getting Press contacts

-Accompanying the marketing manager at meetings.

-Data input

-Competitor analysis

We are happy to take a student on for a longer period or even just a week however it would be unpaid.

Click here for more information about the magazine.

Please Contact Pete Peter Johnson

Marketing & Advertising Manager

National Geographic Kids magazine

peter@ngkids.co.uk

02070143758

Find out how Distance Learning can work for You

If you are interested in finding out about how to go about doing a Chartered Institute of Marketing course by Distance learning and what it will involve, Ray Murphy (Distance Learning Support Manager) will be running a webinar on How Distance Learning can work for you!

This will be held on Thursday 26th January 2012 at 1pm GMT

Please go to the link: http://oxfordcollegeofmarketing.adobeconnect.com/dlov260112/

Please log in as a guest about 5 minutes before the webinar is due to start.

If you have any problems, please contact support@oxfordcollegeofmarketing.ac.uk
or call 00 44 1865 515255.

8 Week Project for Internet Marketing Student/ Graduate

We are looking for a student or graduate to fill a part time 8 week project to support us in a new venture. Graduates should ideally be London based however this is not essential.

The applicant who is appointed to this position will be required to support the company director in launching a new arm of the business. Responsibilities will include web/social media design and build, input on internet marketing strategy and all other marketing related activity.

We estimate this role to take between a minimum of 10 and a maximum of 15 hours per week.

Applicants should have;

- A marketing degree or equivalent

- An in depth knowledge and experience of internet marketing strategies

- An in depth knowledge and experience of WordPress blog and website software

- A basic knowledge of SEO

- A strong understanding of social media marketing strategies

The fee for this project is £6.08 p/h. Subject to the success of the project a full-time permanent paid position may be offered on completion of the contract.

Please send CV with links to examples of previous web/social media projects by MONDAY 23rd JANUARY 2012 to stephenleslie@silvercube.co.uk

Adapt – Why success always starts with failure

By Tim Harford

Content = **** Readability = ** Clarity & Structure = **

http://www.youtube.com/watch?v=KR_mCvb-KyY

PAUL ARNOLD – paul_arnold@me.com

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10 Reasons why you should start your CIM studies with Oxford College of Marketing

1. Learn More
All our CIM students IN ADDITION TO THE  COURSE for which  they have enrolled, are given full FREE access to the SIX  new  CAM Digital courses – so you are able to keep up to date digitally. If you want to, you can also ask to be given full FREE access to the lower level CIM courses – this means you can learn everything!

2. Aim Higher
Our student support is second to none – so  you may find you are able to start your studies at a higher level. Ask for our FREE Graduate  Foundation Course.

3. You’re in Safe Hands – Pass Guarantee
We have some of the best results in the world so much so that we offer a Pass Guarantee.

4. What do our students say
Our students have voted us the top college in terms of results and student support* (CIM Student Survey July 2010). Check out our reputation at Hotcourses.

5. Don’t rush
We have no time restrictions on your study.

6. What about if my life changes?
We have 14  centres all over the UK, so if you wish to change study venues or modes – it is not a problem. We also have a comprehensive distance learning system.

7. Never feel alone
Regular online tutorials enabling you to discuss topics and ask questions.

8. Always feel supported
A Support Team ready to take your calls and answer you emails.

9. Get proper guidance
A Personal Tutor to fully support you during assignments and a homework marking team waiting to give you feedback on your work.

10. Flexibility – We understand
Flexible, interest free payment terms throughout your course – just call us to discuss your requirements.

All classroom based courses can be started in January – don’t wait! Distance learning can be started anytime

Please call us on 01865 515255 or email us for  a Personal Interview with a course advisor or local Centre Manager.

Find out how Distance Learning can work for You

If you are interested in finding out about  how to go about doing a Chartered Institute of Marketing course by Distance learning and what it will involve,  Ray Murphy ( Distance Learning Support Manager)  will be running  a webinar on

 How Distance Learning can work for you!

This will be held   on Thursday 12th January  at 1pm  – please go to the link:

http://oxfordcollegeofmarketing.adobeconnect.com/dloxcom120112/