About Red Barrington

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So far Red Barrington has created 373 blog entries.

Six Steps to Successful Sales Funnel Content Creation


Do you buy everything you see advertised? Or everything you see on display in a shop window or on a website? Most of the time your answer will ‘no’ because that’s not how we shop. We’d quickly run out of money for starters, and research shows that 81% of shoppers conduct online research before making big purchases and B2B researchers [...]

OXCOM Launches new CIM Digital Diploma in Professional Marketing!


Oxford College of Marketing are delighted to announce that we will commence delivery of the new CIM Digital Diploma in Professional Marketing from September 2017. This exciting new degree-level qualification is the CIM new professional standard in Digital Marketing. Developed following extensive global research, the CIM Digital Diploma in Professional Marketing is designed to progression from other Level 4 digital [...]

How to do Marketing Planning Under Tough Circumstances


I’m not going to beat around the bush: if you want your marketing to work, then you need to have a plan. However, we live in the world of “now”. We all have clients or bosses who want us to “deliver results fast”. They all agree that marketing planning is great but…”Can you do some marketing now?” When faced with [...]

Oxford College of Marketing rewarded with 9 prestigious CIM commendations


After achieving a 90% overall pass rate for the April 2017 examination board, The Oxford College of Marketing has followed up this success by receiving nine commendations from The Chartered Institute of Marketing for excellent academic standards. CIM commendations are only awarded to those study centres that achieve a pass rate of 90% or more for a specified module that [...]

Webinar: Are you Making These Marketing Planning Mistakes?


Join us on Wednesday 21 June at 12.30pm (BST) for our latest practical marketing webinar where we focus on the key marketing planning mistakes that small businesses often make. Many SMEs fail to plan their marketing effectively. This is often because marketing isn’t seen as a priority for the business or is viewed as a creative area.  This leads to [...]

A Career in Digital Marketing: OXCOM Graduate Matthew Cayless Speaks About Gaining His CIM Qualification & After College Life


In this blog post, we speak to Oxford College of Marketing Graduate Matthew Cayless about his experiences in gaining his CIM qualification and how his career has excelled since.  In 2010 I enrolled onto a CIM Digital Marketing course. Back then I didn’t fully appreciate or know what opportunities might come from studying and earning a CIM qualification in marketing. However, [...]

OXCOM students celebrate 90% pass rate for latest CIM exam board!


Our students are once again celebrating exam success with the college achieving an overall 90% pass rate for all Chartered Institute of Marketing qualifications for the April 2017 CIM exam board. This compares favourably to the overall UK national average of 84%. The college’s reputation for superb examination results continues with 100% pass rates being achieved across six CIM modules, [...]

How To Get Your Website On Google: 5 Factors That May Be Affecting Your Search Traffic


There are many factors involved when optimising a website to be discovered in search results on Google. I thought I would share some of the most common reasons I have come across over the years for why a website may not be generating much (or any) visitors from search engines and answer the question why is Google not finding my [...]

From Chip Sandwiches to Forrest Gump: Meeting Oxcom Tutor Alison Cheeseman


We believe that making a connection with your tutor is crucial when studying via distance learning. Being able to put a face to a voice on a webinar, understand their passion for marketing and even finding out a bit more about them outside the online classroom can help to create a successful working partnership. We’ve started a series of blog [...]

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