The Digital Marketing Association teamed up with the University of California Irvine Extension to create digital marketing courses geared at professionals wanting to evolve their knowledge in line with the changing marketing industry and technologies.

These courses are run exclusively through Oxford College of Marketing and lead to recognisable digital marketing qualifications; the Diploma in Digital Marketing and the Diploma in Social Media Studies.

To allow you to get an idea of what you can expect from these new digital marketing courses, we are running free taster classes and information webinars.

You can register to attend any of the below events here.

Taster Introduction Webinar to the Digital Marketing Concepts on 15th September 2015 at 6pm BST.

The Taster Introduction Webinar will be held by the CEO of the Digital Marketing Association and the UCI tutor – Marialena Zinopoulou. The webinar will look at the business value of digital marketing and how it can be leveraged to achieve acquisitions, conversion and retention of online customers. This module will cover the broad array of interactive marketing strategies including search marketing, display advertising, email marketing, website optimisation, social media, mobile marketing, online analytics, and other online methods used to achieve business goals.

Taster Introduction Webinar to the Content Marketing on 21st September 2015 at 5pm BST.

The Taster Introduction Webinar will be held by the CEO of the Digital Marketing Association and the UCI tutor – Marialena Zinopoulou. The webinar will look at the knowledge and skills needed to design, develop, promote and manage profitable digital, mobile and social content marketing campaigns. This module helps students learn how to create compelling and engaging content to support the customer through the buyer’s journey through the lifecycle. Designed for product managers, digital marketers, social media strategists and business leaders who wish to increase revenue, retention rates and marketing return on investment.

Information Webinar for UCI Postgraduate Diploma in Digital Marketing and Social Media Studies on 22nd September 2015 at 1pm BST.

The Information Webinar will look at the UCI Postgraduate Diplomas in Digital Marketing and Social Media Studies in detail and give you an opportunity to ask any questions you may have.