Digital Marketing Assistant
Dreamfire Games develops and publishes free-to-play virtual currency games for a variety of growing platforms including iOS and Facebook. We are looking for an enthusiastic marketing graduate to join our growing, multi-disciplinary team at our headquarters in central London.
NEW Mobile Marketing Video Training from www.OxfordLearningLab.com – you may find this useful – there is some free content. Good for CPD.
Mobile is a broad medium encompassing many technologies and channels. We are seeing an increasing trend towards a smart user, this course will help you to understand how they engage with mobile, create a clear strategy, target segment and measure your campaigns.
Click here for Mobile Marketing Video
Course expert
Mark Brill
Mobile Marketing Consultant
Drive – the surprising truth about what motivates us
By Dan Pink
Content = **** Readability = **** Clarity & Structure = ****
http://www.youtube.com/watch?v=u6XAPnuFjJc
IN A NUTSHELL
Rewards don’t work. People are more motivated by internal factors than by external drivers. Once basic financial needs are met, people are more motivated by having a desire for Mastery and a sense of Autonomy/selfdirection towards a driving Purpose (MAP).
External motivating forces (esp. money) tends to kill intrinsic motivation, leading to reduced levels of motivation.
Book Review by Paul Arnold
CULTURAL MISMATCHES : GREEK CONCEPTS OF TIME, PERSONAL IDENTITY, AND AUTHORITY IN THE CONTEXT OF EUROPE
Renée Hirschon
University of Oxford
PART I
THE FRAMEWORK
This anthropological examination of notions of time, personal identity , and authority is located at the micro-scale but the analysis is also situated in a wider overall framework, that of the macro-scale factors which have affected conditions in Greece in many radical and disruptive ways, particularly since its incorporation into the European Union in 1981. My assessment of the changes in Greek social life and organization have led me to recognize that common assumptions regarding the state of ‘modernity’ are not applicable to the Greek reality. The result is a mismatch between Greece and some of its European partners regarding appropriate conduct in many dimensions of life, highlighted by an acute phase in the current economic crisis (May 2011) . What is revealed is incomprehension in many areas, and an overall lack of cultural knowledge or sensitivity on all sides.The aim of this chapter, the essential brief of the anthropological perspective, is to ‘make sense of’ some cultural misunderstandings. In doing so, I will bring together several threads that help us understand and interpret the current situation in which Greece views its European partners, and is viewed by them.