Oxford College of Marketing

Marketing Executive (Maternity Cover)

Job Title:  Marketing Executive (Maternity Cover)

Reporting To: Director of Marketing and Membership

Department: Membership & Marketing

Location: Based at STEP Head Office London

Hours of work:  37.5 per week

About STEP

The Society of Trust and Estate Practitioners (STEP) is the professional body for the trust and estate profession worldwide. STEP provides education, training, representation and networking for its members, who are professionals specialising in trusts and estates, executorship, administration and related taxes. STEP members (TEPs) provide expert advice on how to comply with the often complex law and tax rules surrounding trusts, estates and inheritance. Full members of STEP are the most experienced and senior practitioners in the field of trusts and estates.

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Pricing policy in Europe: of cars, football and prescription drugs

By Adam Barak

European businesses and consumers are increasingly aware of an emerging seismic shift in the way that goods and services are supplied in their respective countries, controlling both price and product availability, on everything from cars to televised sports to pharmaceuticals. In the ultimate irony, this sea change is being brought about by European Commission laws intended to protect the free market but the impact is increasingly one of limiting choice and restricting market opportunities.

Back in the 1980s, consumers started to become increasingly aware that cars were more expensive in some countries than in others. For UK consumers, the price differentials led to potential savings of around 35% or more on the purchase price, leading some UK consumers to buy their cars across the Channel. Manufacturers were not happy, unsurprisingly, given that they set their prices in different markets based on an assessment of consumer willingness to pay and the price of alternative (nationally‐sourced) products, not the price that may be considered suitable in a different country.

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3 A grades – Anna Kennedy and Michaela Skanarova – joint winners of the Oxford College of Marketing Digital Prize
Oxford College of Marketing takes great pleasure in awarding their Digital Prize to Anna Kennedy and Michaela Skanarova. Here is their story!

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