Oxford College of Marketing Blog

TOWS Analysis: A Step by Step Guide

A TOWS analysis is a variant of a SWOT analysis and is an acronym for Threats, Opportunities, Weaknesses and Strengths.  Similar to a SWOT, a TOWS analysis will involve the identification of an organisation's strengths, weaknesses, opportunities and threats; however, often a key criticism of a SWOT analysis is that it doesn’t show the relationships between the different factors and [...]

How to Undertake the Perfect SWOT Analysis

In the world of marketing, a SWOT analysis doesn’t mean Special Weapons and Tactics teams based in the United States (although that would be rather exciting). It’s an acronym for Strengths, Weaknesses, Opportunities and Threats, it is a tool commonly used by businesses when future planning. Figure 1 shows how a SWOT is laid out. A SWOT analysis is used [...]

Free Webinar: Your Social Media Reporting Toolkit.

Join us on 4 November at 1pm (GMT) for the latest in our practical marketing webinars to see which tools you should be using for your social media reporting. Social media is evolving fast, from an engagement channel to a more mature marketing channel that drives acquisition and retention. There is a vast array of tools available, so it’s important [...]

Using the Balanced Scorecard to Measure the 4P’s

Kaplan and Norton describe the Balanced Scorecard as a strategic management system emphasising that financial and non-financial measures must be part of the information system at all levels. This requires the balanced scorecard to be cascaded down from the highest levels of the organisation to the tactical and operational levels across all activities - including the marketing mix. This is [...]

Celebrating a 90% Pass Rate for CAM and CIM Examinations!

The Oxford College of Marketing is celebrating yet another fantastic set of results for CAM and CIM examinations! Our hardworking students achieved a 90% pass rate across CAM and CIM examinations for the recent July examination board – compared to the global average of 78% for CIM and CAM qualifications. These results mark third consecutive examination board where the Oxford [...]

Free Webinar: How to Take your Marketing Copy from Good to Great

Join us this September for our latest practical webinar series and learn how you can master the written language to improve your marketing copy. This marketing in practice webinar will take place on 27th September at 12.30pm (BST) and will provide you with top tips for taking your marketing copy to the next level. With content continuing to be a [...]

5 Tips to Help You Write Better Reflective Statements for CPD

CIM Professional Marketing Standards Framework (copyright CIM, 2014) In the fast-moving industry of marketing, there is nowhere to hide. It’s a marathon and a sprint at the same time and skills need to be updated continuously to both keep up the pace and manage your own career path. A key part of this is reflecting on your development [...]

Oxford College of Marketing Celebrates 12 CIM Commendations!

We’re pleased to announce that once again, The Oxford College of Marketing have been rewarded for their excellent examination results with 12 highly distinguished commendations from the CIM for the April 2016 assessment board. The commendations follow a highly successful examination board, with an overall pass rate of 90%, including 100% pass rates across three modules for both CIM and [...]

Out of Office: The Changing Role of Email Marketing

Oxford College of Marketing Tutor and owner of Heads Up Marketing, Sue Ollerhead, looks at why email marketing is still an important tool for businesses today and provides some tips on improving performance.   The statistics speak for themselves; with 2500 billion email users around the world, email marketing now plays a key role in every stage of the buying cycle. [...]

Free Webinar: Using Influencer Marketing to Accelerate Other Marketing Channels

Our marketing in practice webinar series returns on 25 August at 12.30pm (BST) and this month we welcome Gemma Robinson from Type The Hype as our guest presenter. Gemma will introduce influencer marketing and discuss how this developing channel can be used to support and grow other marketing channels. With consumers trusting peer recommendations and reviews more than any type [...]

Using The Ansoff Matrix to Develop Marketing Strategy

The Ansoff Matrix was developed by Igor Ansoff and initially published in the Harvard Business Review. It is a core business strategy tool, taught in business schools to MBA students and utilised throughout businesses globally. Ansoff suggested that there were effectively only two approaches to developing a growth strategy; through varying what is sold (product growth) and who it is [...]

Free Webinar: Programmatic & The Shift to Brand-Based Advertising

The Oxford College of Marketing are pleased to announce we are running another free practical webinar for July. This month we turn our focus to programmatic advertising and shift from performance-based campaigns to brand advertising campaigns. The webinar will be held on Thursday 21st July 2016 at 12.30pm (BST) and is free for anyone to attend. Programmatic advertising enables organisations to purchase [...]

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.