Oxford College of Marketing

MAKING SENSE OF DIGITAL MEDIA

The explosion digital media in our business lives cannot be ignored! Neither can the ongoing impact it has on Marketing Strategy.

While many marketers have embraced all that is digital, there are others for whom the world of Digital Media remains a mystery.

Oxford College of Marketing has launched 2 new exciting qualifications from CAM / CIM that aim to unravel the mysteries of the Digital World. The Diploma in Digital Marketing and Diploma in Managing Digital Media cover topics such as Search Engine Optimisation (SEO), Pay per Click (PPC), Online advertising, Social Media as well as the relevant legislation, regulation and codes of practice that govern Digital Marketing.

Aimed at marketers who want to update their digital knowledge or increase their levels of expertise, Oxford College of Marketing offer flexible study options for the Diplomas by Online Distance Learning or by attending Intensive Weekends at one of 5 study centre’s in Liverpool, Birmingham, London, Reading and Gatwick.

The Diploma in Digital Marketing comprises 3 units that can be studied separately as stand-alone awards or by completing all 3 assignments to gain the full Diploma.

The Diploma in Managing Digital Media comprises 5 units that are assessed by 3 work based assignments and 2 exams.

Oxford College of Marketing will also be delivering the Digital Diplomas by way of a short-course. Perfect for those who feel that their exam days are over but still want to update their knowledge.

To find out more contact Oxford College of Marketing on 01865 515255 or email janey@oxfordcollegeofmarketing.ac.uk or check out the website www.oxfordcollegeofmarketing.com

There is a demand for properly trained PR executives. Oxford College of Marketing run the CAM course Diploma in marketing Communications. Please call Laura 01865 515255 if you would like some information.

In the meantime do apply for this job!

Loud - Creative communication

Job description:

A Loud account executive should:

• deliver excellent PR campaigns for our clients
• be organised and a good team player
• be able to work on several projects simultaneously, reacting quickly to changing circumstances
• contribute positively to the team, demonstrating creativity, flair, enthusiasm and integrity
• assist in developing new and existing client accounts

Key responsibilities:

A Loud account executive must:

• build a strong working relationship with the PR team, under the direction of managers and directors
• develop a good understanding of and relationship with clients and their industries  
• maintain regular contact with journalists and others in the media
• contribute positively to the creation and delivery of campaigns
• research and write press releases, features and other material, demonstrating attention to detail and ensuring deadlines are met
• respond quickly and appropriately to client and press enquiries
• attend and play an active part in client meetings
• assist in developing presentations to clients and prospective clients
• raise any issues that may affect accounts with account managers
• adhere to the company’s financial and office administration systems, including budgeting, billing and timesheets

Person profile:

We like our Loud account executives to be:

• full of ideas, contributing to a lively and friendly working environment
• a good team player, organised and able to take direction
• quick to learn and not afraid to ask questions
• have energy, adaptability and ingenuity to spare

Contact:

Bita Newman at bita.newman@resourceplus.co.uk or call Tel : +44 (0)1635 576298

 There is a real demand for people who know what they are doing digitally. In the meantime If you are looking to start your career in Digital Marketing then this is a great  career opportunity. 

Freemax Media is a performance marketing company that is growing fast.  The company is developing new businesses such as unitown.co.uk as well as being one of the largest email companies in the UK.

 In order to continue this growth, Freemax Media is looking to recruit an entrepreneurial graduate who can hit the ground running.  The role will involve both analytical and client facing work and will suit someone who is fascinated with advertising and how digital channels work.

 The role will entail optimising digital campaigns, identifying new advertising opportunities and liaising with advertisers to optimise their campaigns.  This is a varied role and you will be involved with both business and web design aspects in a fast paced environment.

 To apply you will need to have an impeccable academic record, achieving at least a 2:1 at degree level.  You will have strong analytical skills and be able to create and manipulate spreadsheets to understand and optimise campaigns.  We are looking for someone with a creative mind who can use their own initiative to make things happen. If you are bright and energetic with the enthusiasm to develop your career then please apply with your CV to date.

Email: pchaplin@freemaxmedia.com

 You can take a Digital qualification with Oxford College of Marketing - phone Jane Young on 07973950717 if you would like more information.

If you want an immediate idea of some of what web marketing entails go to http://www.oxlearn.com and watch the videos on SEO, Paid search and web usability.
 

From Giorgio Burlini http://www.oxlearn.com

If the past is any guide for the future I will expect:

• A pedagogical new study on how generation “Y” is far more intelligent than the rest of us. By far.
• A new guide on how to make money while lying on a beach. But not if you stand up.
• The 3754 habits of highly successful people. Having a rich father will do anyway.
• A blog telling me if I do not blog my business is doomed.
• A tweet telling me if I do not tweet my blogs my business is doomed.
• A post in Ecademy, telling me if I don’t post my tweets about my blogs in Ecademy, my business is doomed.
• The “little known secrets” on how to trade the forex, automatically, with no effort and no risks. It will only cost me £199 of support material.
• A Power Networker asking if is really convenient to upgrade to Blackstar.
• A Blackstar asking if is really convenient to downgrade to Power Networker.
• A video, about how to link my Facebook status, to my Linkedin status, about my Twitter status, on my FriendFeed status, about my mental status.
• Announcing the new iPhone killer, the new Google killer and the new Office killer. Is it  called common sense?
• A book called ” I don’t know you, I don’t like you, I don’t want to follow you. But for …x sake sell me that  product!”
• A new secret Apple product. The iScam. Basically does nothing for you, but is so cool, you must have it. Now!
• A marketing tip, about marketing tips, on how to market your tips. If you feel tipsy….and how will be yours 2010?

Buon Anno a tutti!

Don’t forget that a CIM Chartered Institute of Marketing qualification will help you get a better job with more money! And give you the confidence to hold your head up even higher!

Marketing Strategy and Management

Designing and create marketing plans to meet client objectives (loyalty, sales, leads, etc)

Positioning clients ‘smartly’ within their market and creating messages / designing communications which will clearly communicate this

Writing clear and concise creative briefs for the design team

Running different types of marketing projects, including email campaigns, newsletters, websites, and company identity and branding

Running production from web development to print

Designing and running campaigns that work in a B2B environment (knowledge of how this marketplace is different and what is new and innovative for B2Bs)

Copywriting in different and flexible styles, from technical to ‘warm and bubbly’.

Ability to translate complex ideas into good marketing

Internal Comms: working with organisations to design effective internal campaigns from launching new technology to communicating an important HR change.

Project Management

Provide project management of individual marketing projects, to time, budget and quality.

Effectively use and maintain project plans; including ownership  and delivery of all tasks, booking resource, clear communication of goals and objectives, management and communication of risks and issues to internal and external stakeholders and where necessary problem solving skills

Ability to juggle multiple projects in a fast and constantly changing environment.

Use of internal systems to keep project information in real time.

Follow and input into in to Onefish Twofish processes.

Client Management

Provide excellent client management; including weekly client updates, up-to-date project plans, a single point of contact and professional and friendly communication

Client management through the full service cycle, including the ability to sell, negotiate, manage process, and handle difficult situations and problem solve.

Act as an ambassador for Onefish Twofish, embodying and presenting the feel of the company; vibrant, dynamic and fun.

Ability to positively influence clients and add Onefish Twofish expertise.

Skills

Minimum of 2 years marketing experience

Ability of work in a fast moving environment

Proven experience of owning marketing campaigns and projects from end to end

Experience in all key areas of marketing

Organisation and planning skills essential

Ability to communicate and build successful relationships at all levels

Contact carrie@onefishtwofish.co.uk