Oxford College of Marketing Blog

Webinar: Are you Making These Marketing Planning Mistakes?


Join us on Wednesday 21 June at 12.30pm (BST) for our latest practical marketing webinar where we focus on the key marketing planning mistakes that small businesses often make. Many SMEs fail to plan their marketing effectively. This is often because marketing isn’t seen as a priority for the business or is viewed as a creative area.  This leads to [...]

A Career in Digital Marketing: OXCOM Graduate Matthew Cayless Speaks About Gaining His CIM Qualification & After College Life


In this blog post, we speak to Oxford College of Marketing Graduate Matthew Cayless about his experiences in gaining his CIM qualification and how his career has excelled since.  In 2010 I enrolled onto a CIM Digital Marketing course. Back then I didn’t fully appreciate or know what opportunities might come from studying and earning a CIM qualification in marketing. However, [...]

OXCOM students celebrate 90% pass rate for latest CIM exam board!


Our students are once again celebrating exam success with the college achieving an overall 90% pass rate for all Chartered Institute of Marketing qualifications for the April 2017 CIM exam board. This compares favourably to the overall UK national average of 84%. The college’s reputation for superb examination results continues with 100% pass rates being achieved across six CIM modules, [...]

How To Get Your Website On Google: 5 Factors That May Be Affecting Your Search Traffic


There are many factors involved when optimising a website to be discovered in search results on Google. I thought I would share some of the most common reasons I have come across over the years for why a website may not be generating much (or any) visitors from search engines and answer the question why is Google not finding my [...]

Free Webinar: The Bare Minimum You Need to Know About SEO


Join us on Thursday 25 May at 12.30pm (BST) for our latest practical marketing webinar where we focus on the basic SEO practices. Search engines serve millions of users a day and allow organisations to connect with those searching for solutions and answers to their questions. SEO is a fundamental part of any successful digital marketing strategy and is crucial [...]

From Chip Sandwiches to Forrest Gump: Meeting Oxcom Tutor Alison Cheeseman


We believe that making a connection with your tutor is crucial when studying via distance learning. Being able to put a face to a voice on a webinar, understand their passion for marketing and even finding out a bit more about them outside the online classroom can help to create a successful working partnership. We’ve started a series of blog [...]

Oxford College of Marketing receives best ever haul of CIM commendations!


The Awarding Body at The Chartered Institute of Marketing (CIM) have rewarded Oxford College of Marketing for their recent excellent examination results with a record number of CIM Commendations. The college achieved an overall pass rate of 90% for the December 2016 CIM and CAM assessment board, including 100% pass rates in 5 different modules. This success has now been [...]

Webinar: The Evolution of Connectivity And How to be Ready for the Next Phase in Digital Transformation


Join us on 24 March at 12.30pm (GMT) for our latest practical marketing webinar and find out how the evolution of internet connectivity is changing the global economy, shaping the next phase of digital transformation. During this insightful webinar, Digital Transformation Expert Prosper Williams, will provide a guide to Networks, Platforms and the Networked Economy, to ensure you are ready [...]

5 Key Reasons Why New Products Fail


I read an interesting statistic recently that suggested that most new products and services launched onto the market fail to deliver the expected results and there seems to be a lot of debate as to the reasons why. The failure rate seems to vary depending on whom you speak to. Harvard Professor Clayton Christensen was attributed with saying that the [...]

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