Oxford College of Marketing Blog

The Only Harvard Referencing Guide You Need

Whether you are undertaking a professional qualification or even a Masters degree, many students don’t fully understand why they need to include references in their dissertations and assessments. It’s not just to make your life difficult, or to make sure that you’re spending hours in the library, there are many important reasons for referencing other people’s research in your work [...]

Celebrating 11 CIM Commendations for June 16 Examinations!

We’re delighted to announce that The Oxford College of Marketing has been awarded 11 prestigious CIM commendations for the June 2016 examination board. The CIM commendations follow another successful assessment board, with our hard working students achieving a 90% pass rate. This included 100% in XX modules from both CIM and CAM qualifications. CIM commendations are only awarded to accredited [...]

How to Create Profitable Buyer Personas in No Time

If you haven’t heard of buyer personas before now, here is an excellent definition from web-marketing legends, Hubspot: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behaviour patterns, motivations, and goals. The more detailed you are, the [...]

TOWS Analysis: A Step by Step Guide

A TOWS analysis is a variant of a SWOT analysis and is an acronym for Threats, Opportunities, Weaknesses and Strengths.  Similar to a SWOT, a TOWS analysis will involve the identification of an organisation's strengths, weaknesses, opportunities and threats; however, often a key criticism of a SWOT analysis is that it doesn’t show the relationships between the different factors and [...]

How to Undertake the Perfect SWOT Analysis

In the world of marketing, a SWOT analysis doesn’t mean Special Weapons and Tactics teams based in the United States (although that would be rather exciting). It’s an acronym for Strengths, Weaknesses, Opportunities and Threats, it is a tool commonly used by businesses when future planning. Figure 1 shows how a SWOT is laid out. A SWOT analysis is used [...]

7 Killer Revision Tips for CIM Exams

Exams can be a daunting prospect for many students. Revision can be hard and you may be struggling to know how to prepare effectively. This is why we’ve put together our top revision tips to help you achieve success in your Chartered Institue of Marketing exams. Organise yourself It’s important to start your revision early to avoid cramming later. CIM [...]

New CIM Marketing Leadership Programme Launched!

We’re delighted to announce that the new CIM Marketing Leadership Programme is open for applications with The Oxford College of Marketing from 14th November 2016. The CIM Marketing Leadership Programme is aimed at providing the skills and knowledge that senior marketing professionals need to adopt a future leadership role. It will assist experienced marketers to identify key influences that are expected [...]

Free Webinar: Your Social Media Reporting Toolkit.

Join us on 4 November at 12.30pm (GMT) for the latest in our practical marketing webinars to see which tools you should be using for your social media reporting. Social media is evolving fast, from an engagement channel to a more mature marketing channel that drives acquisition and retention. There is a vast array of tools available, so it’s important [...]

Using the Balanced Scorecard to Measure the 4P’s

Kaplan and Norton describe the Balanced Scorecard as a strategic management system emphasising that financial and non-financial measures must be part of the information system at all levels. This requires the balanced scorecard to be cascaded down from the highest levels of the organisation to the tactical and operational levels across all activities - including the marketing mix. This is [...]

Celebrating a 90% Pass Rate for CAM and CIM Examinations!

The Oxford College of Marketing is celebrating yet another fantastic set of results for CAM and CIM examinations! Our hardworking students achieved a 90% pass rate across CAM and CIM examinations for the recent July examination board – compared to the global average of 78% for CIM and CAM qualifications. These results mark third consecutive examination board where the Oxford [...]

Free Webinar: How to Take your Marketing Copy from Good to Great

Join us this September for our latest practical webinar series and learn how you can master the written language to improve your marketing copy. This marketing in practice webinar will take place on 27th September at 12.30pm (BST) and will provide you with top tips for taking your marketing copy to the next level. With content continuing to be a [...]

5 Tips to Help You Write Better Reflective Statements for CPD

CIM Professional Marketing Standards Framework (copyright CIM, 2014) In the fast-moving industry of marketing, there is nowhere to hide. It’s a marathon and a sprint at the same time and skills need to be updated continuously to both keep up the pace and manage your own career path. A key part of this is reflecting on your development [...]

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