Oxford College of Marketing

DISTANCE LEARNING OVERVIEW WEBINAR – REGISTER NOW
Go to http:oxcom.blackboard.com
User name – demosite
Password – trynow

I know that when there are exams there are generally a few disappointments. And when this happens, the sense of regret that we as a college carry, is enormous. People do not pay us to fail exams.
I would like to let you all know that if you want to go onto the new syllabus we feel we can offer you a good service
If you have done the Diploma do try the Post Graduate – our students achieved 78% for the Emerging Themes and 92 % for the Managing Corporate Reputation. And if you are thinking of broadening your base and doing a Digital course, again our students achieved a 100% pass, the same applies for the Introductory Certificate and the Marketing Planning Process on the Diploma in Marketing.

If you want to know more about the CIM qualifications please go and register on our Blackboard. There is a webinar on Monday 6th September at 7.30.
Go to http:oxcom.blackboard.com
User name – demosite
Password – trynow

DISTANCE LEARNING OVERVIEW WEBINAR – REGISTER NOW

http://www.oxlearn.com/subscribe/marketing-technology-as-service.aspx
by Laurie Young
Running time: 1hr 13 mins

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With the introduction of A* grade and yet another increase in the pass rate for A Levels in England and Wales forecast, there is greater demand than ever for University places. On 19th August, 2010, over 250,000 students will receive their results, and up to 200,000[1] of them will not get into the university and/or course of their choice. So is taking any course, at any university, the only option when ultimately at the end of their studies they may end up ‘Young, gifted …. And broke!’ This is the immediate future awaiting some of the country’s brightest graduates who left university this year with spiralling debt[2] and lacking the skills employers value[3] in a competitive labour market.

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Read the research.

I think this research is so important for business and also just for living – allowing feeling to flow – and finding the voice to allow this to happen .

The voice idea is not just tone and content – it is something that comes up and speaks for itself. It just is. As a writer one struggles for the voice, as a poet the voice appears. and also changes. As a marketers we have a voice for a brochure, a voice for a website, a voice for a news release, a voice for advertising copy, a Google voice, a LinkedIn voice, and so on. The corporate voice is easy to find. Tune into the culture you know who we are, you know what we stand for, play the role and get into voice,. BUT is this the voice of oxytocin?

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I phoned Thames Valley University (TVU) and was told by them that they will not be not running CIM courses this coming year in Slough, Ealing and Reading – classes were cancelled earlier this year. As we have centers in Uxbridge and Slough and High Wycombe and are surrounded by amazing companies in West London and Slough and off the M40 and M4 – it would be really helpful if you could let people who are wanting to do some professional courses with CIM that we are there ready and waiting for them!

“What are the implications of the Semantic Web for Market Research”

Presented by Chris Arning

 TASK ONE  

1.1  Justification of themes  

1.2  Shortlisted publications  

1.3  Topicality of semantic web  

TASK TWO  

2.1  Overview of emerging themes (data generation and semantic apps)  

2.2  Impact of MESO level (new social patterns) on MR  

 2.2.1 MESO: Cluetrain, Consumer Generated Data and Crowd Sourcing                                   

 2.2.3 MESO: Wikinomics, Mass Collaboration and Open Platform Data   

2.3 Impact of MACRO level (semantic web) on MR  

 2.3.1 MACRO: Intelligent Search, Semantic Extraction and the Long Tail  

 2.3.2 MACRO: Semantic Tagging, Friend of a Friend and Clique Marketing  

2.4  Impact on the marketing profession  

2.5  Conclusions 

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If you missed our ‘Growing even more Value in Brands’ one day course with brand management guru Leslie de Chernatony, you may be interested in Leslie’s www.Oxlearn.com video content on:

Principles of Brand Management

Strategic Brand Management

Oxlearn.com provides expert marketing training for you to stream direct to your PC. Trainers and topics include:

Malcolm McDonald on Marketing Strategy

Chris Fill on Marketing Communications

Laurie Young on Marketing the Professional Services Firms

Tim Fidgeon on Internet Marketing

Beth Rogers on Sales Management

“The Oxford Learning Lab marketing master class videos provides excellent insights into four key marketing areas for both practicing and studying marketers. Based on the solid marketing theories McDonald challenges paradigm thinking and explores the reality of applying marketing theory into best marketing practice. The videos provide a highly convenient and cost effective way of maintaining marketing learning, contributing to CIM accredited CPD training and inspiring thinking that can be used, in business, immediately” Highly Recommended.

Lyndon Beardsley
Sector Head – Retail (UK)
Boehringer Ingelheim – Consumer Healthcare

All available for £17.99 per month with no minimum contract. For more information, please go to: www.Oxlearn.com.

Last week we held our annual tutor conference at the Chartered Institute of Marketing. Apart from the delight in meeting up with old friends, many of whom have been teaching with us since we began in 1997, there was the added pleasure of meeting people who will be joining us this academic year. We now have over 70 tutors working towards helping students develop their careers and achieve their best.

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If you are studying or have finished your CIM / CAM course, you may be interested in keeping your marketing skills up to date. The best way to do this is by completing a higher level course or by extending your knowledge base with a new CAM Digital course, perhaps.
We are currently interviewing students for a September start (evening and weekend classes) and for immediate start with our Distance Learning study mode. Let us know if you are interested and require information.
There are also many other ways you can keep up to date with OxCOM’s marketing community:
1. Watch the marketing training videos by Oxford Learning Lab http://www.oxfordcollegeofmarketing.com/video.html
2. Join the Oxford College of Marketing’s Marketing Mentor http://www.oxcom.marketingmentor.com (contact rosie@oxfordcollegeofmarketing.ac.uk to get 48 hours free access)
3. Attend a short course

http://www.oxfordcollegeofmarketing.com/training-diary.html

4. Play a strategic business game http://www.oxfordcollegeofmarketing.com/market2win.html
5. Read our Blog http://blog.oxfordcollegeofmarketing.com
6. Follow us on Twitter http://twitter.com/oxcom
If you have any comments or any suggestions, please do let us know!

Transitional arrangements
If you are a student caught in the transition between the 2004 syllabus and
the 2009 syllabus for the Professional Post Graduate Diploma in Marketing,
you will need to move on to the 2009 syllabus and take additional modules.
The rules are as follows:
1. If you have done any ONE of the 2003 syllabus
and the case study you will need to do:
• Emerging Themes
• Market Leadership and Planning
• Managing Corporate Reputation
2. If you have done any TWO of the 2003 syllabus
BUT NOT the case study you will need to do:
Emerging Themes
• Analysis and Decision
• Managing Corporate Reputation
3. If you have done any THREE of the 2003 syllabus
you will need to do:
• Emerging Themes
• Managing Corporate Reputation