Oxford College of Marketing Blog

Oxford College of Marketing launches Diploma in Digital Marketing

Oxford College of Marketing are pleased to announce the launch of their brand new Diploma in Digital Marketing qualification. The new level four qualification will enhance the careers of students through providing them with the experience and knowledge they need to succeed in digital marketing. At a time where 9 out of 10 businesses suggest they are being held back [...]

How you can invest in your marketing team in 2017

No matter what type of business you’re in, one of the most beneficial areas that you can focus your time, money and effort on is marketing. With the advent of the digital age, everything is quick, easy and at your fingertips, and because of this, it has never been more important to invest in your marketing team to give you [...]

The Only Harvard Referencing Guide You Need

Whether you are undertaking a professional qualification or even a Masters degree, many students don’t fully understand why they need to include references in their dissertations and assessments. It’s not just to make your life difficult, or to make sure that you’re spending hours in the library, there are many important reasons for referencing other people’s research in your work [...]

Celebrating 11 CIM Commendations for June 16 Examinations!

We’re delighted to announce that The Oxford College of Marketing has been awarded 11 prestigious CIM commendations for the June 2016 examination board. The CIM commendations follow another successful assessment board, with our hard working students achieving a 90% pass rate. This included 100% in XX modules from both CIM and CAM qualifications. CIM commendations are only awarded to accredited [...]

How to Create Profitable Buyer Personas in No Time

If you haven’t heard of buyer personas before now, here is an excellent definition from web-marketing legends, Hubspot: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behaviour patterns, motivations, and goals. The more detailed you are, the [...]

TOWS Analysis: A Step by Step Guide

A TOWS analysis is a variant of a SWOT analysis and is an acronym for Threats, Opportunities, Weaknesses and Strengths.  Similar to a SWOT, a TOWS analysis will involve the identification of an organisation's strengths, weaknesses, opportunities and threats; however, often a key criticism of a SWOT analysis is that it doesn’t show the relationships between the different factors and [...]

How to Undertake the Perfect SWOT Analysis

In the world of marketing, a SWOT analysis doesn’t mean Special Weapons and Tactics teams based in the United States (although that would be rather exciting). It’s an acronym for Strengths, Weaknesses, Opportunities and Threats, it is a tool commonly used by businesses when future planning. Figure 1 shows how a SWOT is laid out. A SWOT analysis is used [...]

Webinar: The Evolution of Connectivity And How to be Ready for the Next Phase in Digital Transformation

Join us on 24 March at 12.30pm (GMT) for our latest practical marketing webinar and find out how the evolution of internet connectivity is changing the global economy, shaping the next phase of digital transformation. During this insightful webinar, Digital Transformation Expert Prosper Williams, will provide a guide to Networks, Platforms and the Networked Economy, to ensure you are ready [...]

5 Key Reasons Why New Products Fail

I read an interesting statistic recently that suggested that most new products and services launched onto the market fail to deliver the expected results and there seems to be a lot of debate as to the reasons why. The failure rate seems to vary depending on whom you speak to. Harvard Professor Clayton Christensen was attributed with saying that the [...]

Celebrating a 90% Pass Rate for Latest CIM Assessment Board!

Congratulations to all our students who are celebrating exam success for their CIM and CAM qualifications! Our superb exam success has continued with a 90% overall pass rate for the December 2016 CIM examination board. This compares favourably to the overall national pass rate average of 84%. Our excellent run of CIM and CAM exam results have continued, with the [...]

Free Personal Branding Webinar: Branding Your Best Self

Join us on 23 February at 12.30pm (GMT) for the latest in our practical marketing webinars where we focus on personal branding. With trust in organisations and institutions at an all-time low, it’s more important than ever before to communicate what you stand for and offer as an individual. Your personal brand is an indicator of your trustworthiness, integrity and [...]

How to Successfully Measure Social Media ROI

Social media has exploded as a platform for marketing businesses. Some business models exist entirely on social media with little or no alternative online presence. Whilst some diligently invest marketing and adverting spend on running successful social media campaigns as a part of their integrated communications plans. Love it or hate it, a well-executed social media marketing campaign can win [...]

7 Killer Revision Tips for CIM Exams

Exams can be a daunting prospect for many students. Revision can be hard and you may be struggling to know how to prepare effectively. This is why we’ve put together our top revision tips to help you achieve success in your Chartered Institue of Marketing exams. Organise yourself It’s important to start your revision early to avoid cramming later. CIM [...]

New CIM Marketing Leadership Programme Launched!

We’re delighted to announce that the new CIM Marketing Leadership Programme is open for applications with The Oxford College of Marketing from 14th November 2016. The CIM Marketing Leadership Programme is aimed at providing the skills and knowledge that senior marketing professionals need to adopt a future leadership role. It will assist experienced marketers to identify key influences that are expected [...]

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